Biological Basis of Learning, Memory and Motivation

Biological Basis of Learning, Memory and Motivation Human beings are animal. In this world there are lots of animals but human have some special qualities that are why we are the most complex social structure on earth. We live in society there are included family, tribes, clans, nations. We have an incredibly sophisticated method of interacting speech. We can communicate over time and distance through printing and broadcasting. We have longest memories. We have an interaction which is most intricate; we have perception which is show the world simultaneously the broadest and most detailed. The combination of our biology and society is making as what we are and what we do. Any kind of responses are stimuli by our biology guides, which is based on thousands of generations of ancestors surviving because of their responses. On the other hand, our social structures dictate restriction on and alterations in how we carry out our biological responses. As a human being not only I and also all of us have some basic biological work done such as- learning, memory, motivation, emotion, perception, etc. Those biological works helps us to live perfectly in our society. That’s why it’s very much important to know how biological organs are control our major skills, movement and behavior. In this assignment I discuss the major parts of biological basis of our learning, memory and motivation which is contributes our behaviors. Biological Basis of Learning:- We know that learning is a process of relatively permanent changes in behavior brought about by experience. Its means that any type of behavior can changes by using learning. Learning is a long term process. All learning process are not show instantly, sometimes it shows long time later. But learning process can run from birth to death. All biological activities are run by the command of brain which is the basic part of our body. In the brain there are some specific parts of specific organs those are drive our basis activities. Learning process is the same activate which is control by brain. Brain has three major organization those are – fore brain, mid brain, hind brain. In fore brain there is an important part is cerebrum which is valuable organ in our body. Cerebrum has some fixed function such as:- Sensory area: it’s control somato sensory area, visual area, auditory area those are very important for learning process. Because learning are related this three parts. If one part are not support properly then learning process are back. Visual area is located back side of this area. Auditory area is located lower side of cerebrum. Most valuable part of this area is visual and auditory because learning is more depend these two parts. Association area: association is a very important works for cerebrum that is association other complex work. This area are control our learning, thoughts, memory, etc. Learning related area: this area contact the stimulus-stimulus association and stimulus-reactions associations for the brain cover. Others creative work has done this area such as inventive learning, thoughts, work, abstract imagine etc have done this part. Thalamus: the part of the brain located in the middle of the central core that acts primarily to relay information about the senses. Especially the eye, ear and skin collected information and carry to brain who distribute those different parts of the body. That’s why learning process are damage if thalamus has damages. Mid Brain: it has tactum who involved our auditory and sensory process. In those processes are important for our learning system. Cerebellum: it is found just above the medulla and behind the Pons. It is control our bodily balances. So that if this system are flailed then our speech, writing process are hampered. All thought our learning process are also hampered. Limbic system: This system is also included our learning. Neurotransmitters: this is most important part of learning because it conveys messages across the synapse to the dendrite (sometimes the cell body) of a receiver neuron. So that if it works will fail then the process of learning will also fail. Biological Basis of Memory:- We know that memory is the process by which we encode, store and retrieve information. This process can explain imagine the keyboard of a computer is a encoding (initial recording of information), then the cpu of computer is a storage (information saved for future use) and the monitor of computer is the retrieval (recovery of stored information). Usually memory can explain this short way memory = learning – forgetting. So we say that memory is also run by our biological basis help. Brain is the main tool which provides information. In brain there is a fixed part of memory. Now I describe those:- Hippocampus: This part helps to storage any information in brain. That’s why it is closely involved to memory. If this part may be destroy then the memory is also destroy. Amygdale: It’s a part of limbic system, also plays a role in memory. The amygdale especially involved with memories involving emotion. Frontal lobe: This area is included motor area and Boca’s area which is involved to storage memory. Temporal lobe: This area is involved primary auditory area, wernicke’s area, auditory association area which is strongly related to memory. Occipital lobe: This area is involved are visual area and visual association area. We know that anything cans easily memories when we see it. So this part is an important to memory. Sensory area: This area is overall related the memory process. Association area: One of the major regions of the cerebral cortex. This side is produce higher mental process such as thought, language, memory and speech. Biological Basis of Motivation:- Motivation the factors that and energize the behavior of humans and other organizations. Motivation is also internal state or condition to our thoughts, feelings and actions. Basically motivation can crate many regions such as food, money, living good, social standers and etc. But when a human suffer a motive that time his/her body create some biological activities that’s why they needs motivation. So the reasons for biological basis of motivation are- Hypothalamus: This is a small part of brain which is strongly involved to motivation. Amygdale: This is also change the level of motivation. If it can be surgery then the behavior can changes. Frontal lobe: This is also involved motivation of human behavior. Limbic system: Memory is also control by limbic system. It is situated under the cerebral cortex . Temporal lobe: Temporal lobe is also involved to control motivation. All the dictation of those three basic part of human behavior on the basis of biologically it clearly come that any kind of behaviors are fully depends of our internal process which is called biological process. So it is very important to know the main function of our biological organs. The learning, motivation and memory are our basic demand so it is necessary to know which organs is participation on those processes. If we have a rich knowledge about those processes then we can develop our self. References: Feldman Understanding Psychology 8th edition; McGraw-Hill. Psychology – Abu Bokar Siddeky 9th edition; Sahitokos, Dhaka. Psychology An Introduction – Lahey 9th edition Submitted by: Mir Sara Mehzabeen Ahmed; SL- 16; DECP-4 . Biological Basis of Learning, Memory and Motivation Biological Basis of Learning, Memory and Motivation Azharul Islam Introduction Psychologists have to gather specialized knowledge in considering the ways in which the biological structure and functions of the body affect behaviour. The biological processes are the essential part of human psychology. Our understanding of human behaviour cannot be complete without knowledge of the brain and others part of the nervous system. Biological factors are centrals to every sensory experience, states of consciousness, motivation and emotion, development through out the life span and physical and psychological health and wellbeing. Executive summary Biological bases influence the learning, memory, and motivation. The biological factors is very important because it is controlling our behaviour .We might not be able to understand behaviour without an understanding of our biological makeup. Objectives of the study: Basically this study aims to 1. Collect information on the situation of biological factors of our behaviour. 2. Explore ways how to improve the behavior. 3. The function of the neuron is fundamental biological aspects of the body. Findings Biological basis of learning Learning can be defined as a relatively permanent change in behaviour based on experience. Learning is the aspect of new things by using past experience. Many psychologists believe learning is based on the strengthening of the neural connections between stimuli and specific patterns of muscle movements, while others said that learning involvoves changes in cognition. The existence of biological constraints is consistent with assess mental discussion of behavior. Freshly there are making suitable by alternative benefits that promote survival for organism that rapidly learn or neglecte that certain behaviors. Such as, our ability to learning avoid touching hot surfaces increase our change in survival (barkow, and tooby 1992; terry, 2003). Neuclei areas are group of neurons forming structures with specific function. For example each of the different colour on our brain model represent and individual areas each with it own internal structure and function (Jeanette, J Norden Venderbilt university school and medicine). Telencephalon; consists of two cerebral hemispheres the outer covering of the hemespheres is called the cortex. The cortex is responsible for voluntary action or thought and for subjective experience. Mesencephalon; contain many small nuclei that are important to relexs, such as reflexs turning of the eyes toward the source of an objects or sound. Metencephalon: A structure that connect the cerebellum with the rest of the body and cerebellum that involved in learned skilled motor movement. The role of biological factors of learning has an example that discussed john and his associates. On one fateful evening, they ate eight hot dog. Two hour leter, they become more than just a little nauseated. As a result, it was many year until they ate another hot dog. This experience of learning to dislike hot dogs is an example of a learned taste aversion. (Garcia, Hankins and Rusiniak, 1974) Biological basis of memory Memory consists in remembering what has previously been learned .It would be better, however, to say that memory consists in learning, retaining and remembering what has previously been learned (psychology; Methuen and co. Ltd; London; 1964. Memory processes are distributed across the brain, relating to different information processing systems involve during the intitle exprosure to a stimulus. (Friedman and Donoghue 2000). A theory stated by Canadian researchar Donald Hebb (1949) is still considerd to provide a general model of the biological process responsible for memory (Jeffrey and Reid, 1997; Tsien, 2007). According to Hebb, each experience activates a unique pattern of neurons in the brain. This activities cause structural changes to occur in those neurons near the synaptic gaps that link them. To Hebb, these changes in the functioning of synapses in the brain, which he termed †synaptic facilition†, is the biological basis of memory. Many different brain areas play a role in memory. The cerebellum plays critical role in the timing execution of learned, skilled motor movement. Nuclei deep in the hemisphere called the basal ganglia are involves in motor programs. Many different areas of the brain contributes to attention, these include cortical areas of the reticular formation, all areas which contributes to alertness attention awareness. The hippocampus is a part of the brain limbic systems that plays a centrals role in the consolidation of memories.The hippocampus is an older cortical areas involve in multiple aspects of memory. The left hippocampus is more involve in the memory facts, epesodes and words. It is also responsibility for constructing. The right hippocampus is more involve in spatial memory.The hippocampus aims in the initial encoding of information that like akind of neurological e- mail system.(smith, 2000, wheeler, Petersen, and buckner 2000, Wilson; 2000). The results of research on the brains role in memory reveal two ways in which STM (short term memory) and LTM (long term memory). Firstly there is extensive evidence that physical changes in neural synapses are involved in LTM and but not in STM. And secondly there is evidence that different brain structures are involves in different ways in the three stage of memory. Biological basis of motivation Motivation:-motivation refers to the reasons why any behaviour occurs or specifically, to the forces or processes that initiate the behaviour, direct it , and contribute to its strength.(psychology , wadsworth publishing company; 1984; Eating behaviour is subject to homeostasis, as most people’s weight stays within a relatively stable range. The hypothalamus in the brain is central to the regulation of food intake. Acting as a kind of internal weight thermostat, the hypothalamus calls for either greater or less food intake (Capaldi, 1996; woods et al, 2000; Berthoud, 2000). Thirst is the biological process as like as drinking circuits .Drinking circuits is the association of tissue, body, and neuron with in nerve and cellus.It is associate with the hypothalamus deeply as like the other drinking circuits. (Thompson et. Al; 1980). Sex is the powerful biological motivation. The sex motivations easily understand the influence of sex hormone. It is related with the increase of age. Sex hornmone influence the body to create akind of presser for sex activies. This presser to be continued that time the sex activites is not complete. (Morgan, king. Weisz and schopler, 1993). Most of the motivation are based on the body’s need to maintain a certain level of essential elements; adequate sugar in the blood in the nourish cell , enough water in the body. This levels are regulated to homeostatic mechanism. These mechanism imbalance in the body and stimulate action that restore the proper balance. References Psychology; Methuen and co. Ltd; London; 1964 Friedman and Donoghue 2000). Smith, 2000, wheeler, Petersen, and buckner 2000, Wilson; 2000). Psychology , wadsworth publishing company; 1984; Capaldi, 1996; woods et al, 2000; Berthoud, 2000). Thompson et. Al;1980). Morgan, king. Weisz and schopler, 1993. Barkow, and Tooby 1992; terry, 2003. Garcia, Hankins and Rusiniak, 1974).

Lady Macbeth of Shakespeares Play, Macbeth Essay -- English Literatur

Lady Macbeth of Shakespeare's Play, Macbeth Lady Macbeth is the most interesting and complex character in Shakespeare's play, Macbeth. She is, in fact, the point on which the action pivots: without her there is no play. The purpose of this essay is to describe Lady Macbeth’s role in the play and discuss why this makes her the most fascinating character. Her evil doings are the main reasons why she dominates the plot so greatly. These include the following: considers Macbeth to be a wimp not wanting to murder; letting Macbeth fulfill her plan; taking control over Macbeth’s thoughts and actions; turning Macbeth from a loyal man to a greedy, coldhearted human being. Also Lady Macbeth’s transformation in character and her relationship with Macbeth contribute to her importance. Lady Macbeth satisfies her role among the high society and is well respected like her husband. The King of Scotland, King Duncan, calls her â€Å"our honoured hostess.† She shows great affection towards Macbeth but at the same time very ambitious, as shown by her reaction to the prophecies given to him. She immediately decides that â€Å"the fastest way† for Macbeth to become king is to murder King Duncan. When Lady Macbeth hears of the prophecies given to her husband her true character is exposed for the audience to see. Lady Macbeth persuades Macbeth to go and make the prophecy true that he will become king. Macbeth‘s thoughts on the prophecy before his wife’s intervention was that â€Å"If chance will hav...

Promote communication in health and social care Essay

1.1 Identify the different reasons people communicate: To share thoughts; To share information; To express feelings; To share ideas; To build relationships; To create effective communication; To gain reassurance and acknowledgment; see more:explain how individuals from different backgrounds may use communication methods in different ways. People communicate in order to establish and maintain relationships with others, to give and receive information and instructions, to understand and be understood, to share opinions, knowledge, feelings, and emotions, to give encouragement and show others they are valued. 1.2 Explain how communication affects relationship in the work setting: Communication is very important because without communication lots Of misunderstanding would happen. Communication is a fundamental relationship-building skill in the workplace. If people don’t communicate well they limit their ability to connect, can create conflict. Good communication skills are essential, because they help them to develop relationships and demonstrate that they care. Helps to build trust and relationships. Also it encourages participation, create equality, promote empathy and share understanding. 2.1 Observation 2.2 Describe the factors to consider when promoting effective communication. There are many factors to consider when trying promoting effective communication. There are some of them. Disabilities such as: Hearing loss, impaired vision, mobility problems or speech impairment. Environment: Environment is very important factor to consider as well. Ensure the lights, air, temperature, noise and crowd. 2.3 Observation 2.4 Observation 3.1 Explain how people from different backgrounds may use and/or interpret communication methods in different ways: Communication can be different when related with people from different backgrounds. Communication can be interpreted different ways depending of the person you are talking with. It can be because they don’t speak English, are from a different country or they may not understand you. Communication can be used in many ways by using different methods. Verbal language or non-verbal language such as: Touch Gestures Proximity Tone of voice Language used. People from different backgrounds can use communication by being confident. This shows their personality and will help the communication between them and others around. Different backgrounds of different people can cause misunderstandings when using communication. Therefore cause conflicts. It is important to understand that people who do come from different backgrounds may have different ways of communicating and they may even interpret the way others communicate unexpectedly different. 3.2 Identify barriers to effective communication There are many barriers for effective communication stereotyping is one. When an individual has a preconception about another individual, it makes it difficult for the individual not to see the other’s communication as a prejudice. Not understanding or being aware of an individual’s needs, wishes, beliefs, values and culture. Not making communication aids available or checking they are working A noisy environment A lack of privacy Not allowing sufficient time to listen. 3.3 Observation 3.4 Observation 3.5 Explain how to access extra support or services to enable individuals to communicate effectively: Looking for specialties organisations such as: GP Individual’s family/friends Social worker Specialist nurse Advocate Support groups 4.1 Explain the meaning of the term confidentiality: It means keep information private and safe. It can include that you would have to passing on private information with the permission individual’s permission or only passing on information without the individual’s permission to others, who have a right to it or need to know it. 4.2 Observation: 4.3 Describe the potential tension between maintaining an individual’s confidentiality and disclosing concerns: Breaching a confidence Not respecting the individual’s rights to privacy Putting the rights of others before those of the individual Safeguarding issues. http://www.ocr.org.uk/Images/80799-level-3-unit-pwcs-31-principles-of-communication-in-adult-social-care-settings.pdf http://www.studymode.com/essays/Barriers-To-Effective-Communication-77841.html

The Groden Center Essays - Providence Metropolitan Area, Free Essays

The Groden Center Essays - Providence Metropolitan Area, Free Essays The Groden Center The number of single-family building permits were the most this decade and represented a 14% increase over last year. There were 2,542 permits for new, single-family units pulled in Rhode Island last year, 312 more than in 1997. In an interview with Roger R. Warren, executive director of the Rhode Island Builders Association, he stated Residential construction is a fundamental indicator of Rhode Island's economic strength. These strong building permit figures are an assurance that the state's economy continues to grow. Although Johnston, Providence, and Scituate, experienced decreases in permits issued, many more towns have seen dramatic increases, as much as 48% in Coventry. There are several factors that help to explain this trend. General economic conditions such as interest rates affect whether people can afford new homes. Low interest rates, and an unemployment rate just under the national average have put new homes within reach for many people. Further, the average cost of homebuilding hasn't experienced more than a 12% increase in the last 10 years. These facts, together with increasing personal income adds on even more permits. Demographics have also had a significant impact on home purchases this decade. People tend to purchase their largest and most expensive homes during their 40s, near the peak of their earnings. The majority of the 80 million baby-boomers have reached their 40s during the 1990s and into the early part of the 21st century. At least two forces of change will affect management in the homebuilding industry as a result of these trends. Much of Rhode Island's undeveloped land is restricted, which will result in an eventual cap on building. Bryant College economist William B. Sweeney said; The increase in construction falls in line with other indicators of a strong economy ahead. But even if there are enough customers who want to purchase homes, Rhode Island may be getting max out. Wetlands make up a large portion of RI, precluding a lot of development. The other force of change occurs in communities where proposals have been made to establish fees which will increase the cost of new homes. Research has begun to determine the impact that each new home built has on a town's

Can You Retake AP Exams Expert Guide

Can You Retake AP Exams Expert Guide SAT / ACT Prep Online Guides and Tips Most AP tests are very challenging, and scores don't always turn out the way you imagined they would. If you're concerned that you've forfeited any chance of getting college credit, can you retake an AP exam?In this article, I'll show you how you can bounce back from a low AP score to end up with college credits and AP Scholar Awards. Can You Retake AP Exams If You Do Poorly? First off, can you retake an AP exam? The answer is yes! If you don’t do well on an AP exam, you can retake it the next time it’s offered the following May. However, you should consider this decision carefully before committing.If you score a 3 or above on an AP test, I wouldn’t recommend going for a retake unless you’re absolutely set on earning college credit for your work. Ultimately, your AP score will have minimal impact on your admission chances unless you’re applying to the most selective colleges with 1s and 2s. According to theCollege Board FAQ, "When we surveyed admission officers, more than 75 percent indicated that a low score on an AP Exam would NOT harm an applicant’s admission prospects"(emphasis mine).In other words, the grade you earn in the year-long AP class is more important than areyour AP score for admissions purposes. Retaking AP tests is expensive; it will cost you an extra $94!It's also a pretty big time commitment to take on additional studying on top of a full course load. Really think about whether it's worth it before you settle on your decision. If you still feel sure that you want to retake the exam, speak to your school’s AP Coordinator about registering.You cansign up through your school, just like you did the first time you took the test, except now your teacher won't be helping you through the process. It’s completely up to you to track down the coordinator and make arrangements to take the test. If you want to retake an AP test, you gotta shed the training wheels and ride your big-girl bike over to the guidance office. If you really want to impress them, ride a unicycle. Do Both AP Scores Show Up? Which One Counts for AP Scholar Awards? Your score report will include all your AP scores (including repeats of the same test) unless you choose to withhold or cancel scores.The difference between withholding and canceling scores is that when you cancel your score, it is permanently deleted, as if you never even took the test.There is no fee for canceling a score. Here's theScore Cancellation Formyou would need to send to the College Board. On the other hand, if you choose to withhold your AP score, it won’t be seen by colleges, but it will stay on record in case you want to send it later.It costs $10 per score to withhold scores from colleges that you originally indicated on your answer sheet.Here’s theScore Withholding Formyou’d need to send to the College Board. The deadline for both withholding and canceling AP scores for tests you took is June 15.If you miss the deadline, all your scores will be sent to the colleges you indicated on your answer sheet. If you choose to retake an AP test, only your highest score will count toward AP Scholar Awards, even if you don’t cancel or withhold your lower score.That means you don’t have to worry about your initial score ruining your chances at becoming an AP scholar if you show improvement on your second try. Never fear, you can still become a scholar with a sweet beard even if you get a low AP score the first time around. Study Tips for Retaking AP Exams Here are a few important tips to keep in mind as you prepare to retake an AP test. To be successful in improving your score, you'll need to assess your weaknesses critically and study strategically. #1: Understand Where You Went Wrong Last Time Your primary goal is to avoid repeating the mistakes you made on your first AP test.Think about why you did poorly and what you can do to prevent those pitfalls this time.Did you wait too long to start studying? Did you take unofficial practice tests that gave you an unrealistic idea of the test’s content or difficulty level? Did you rely completely on your class to carry you through the test and find your knowledge lacking?Whatever the case may be, do some reflection to figure out how you can fix these problems and redeem your score a second time around. You might consider tutoring if you think you did poorly because the subject as a whole was not your strong point or your teacher didn't do a good job of explaining the material.You could even ask one of your peers who did well on the test to give you some studying advice or tutor you on concepts you’re having trouble mastering on your own. #2: Get a High-Quality Review Book If you’re going to retake an AP test, you won’t be just finishing up a year of studying the subject in class. As a result, notes and study materials might not be as readily available to you, and it will be harder to structure your time without a teacher and class schedule to guide you. You should get a review book that covers all the concepts in the course thoroughly so that you have an easy way to study content, plan out your time, and do practice questions.Think of it as a lighter version of self-studying.Usually, Barron’s books are a good option for more in-depth surveys of AP courses. #3: Start Studying Early One of your problems the first time around might have been that you ended up waiting until the last minute to study.Cramming is a bad idea for AP testssince they cover so much information and expect you to answer questions that require high-level critical thinking. You won't do yourself any favors by skimming the surface. Start studying at least a couple of months before you take the test.Ideally, you should review concepts throughout the year so that your memory stays fresh and you have time to correct whatever issues you had with the material originally. You should also take plenty of practice tests so you can keep tabs on your performance and make sure you're improving. Be the early bird. Get out there and catch your AP worm. Summary: Can You Retake AP Exams? You can choose to retake an AP test when it’s offered again the following year.If you really need college credit or are concerned about how a low score will look on your application, you might consider this option. Assuming you retake an AP test and get a better score, that score will be the one that counts toward AP Scholar awards.You can even choose to withhold or cancel your lower score if you don’t want it to show up on your record. Taking an AP test a second time is an expensive commitment, so you should make sure you put some serious effort into studying for it.Try to learn from whatever problems you had the first time around, and avoid cramming or glossing over content areas you don’t quite understand. What's Next? Ideally, you'll get a high score on your test the first time around. To make sure that happens, read our five-step plan detailing the best way to study for AP exams. Practice tests are super important when preparing for AP exams. Learn more about where to find the best AP practice tests to use in your studying. It might be tough to take new AP classes on top of preparing for a retake. Find out how many AP classes you should take in high school and whether it's worth it to load up your schedule. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Complete this as a formal analysis ( There should be three paragraphs Assignment

Complete this as a formal analysis ( There should be three paragraphs to this analysis) - Assignment Example What Terry lacks in the duration of her experience, she more than makes up for in anecdotes, a very practical asset in her presentations. Throughout her talk, Terry gave excellent anecdotes to give emphasis to her points. She used no graphics which, if added, might have made her presentation better. Presentation Two is one delivered by the noted economist, John Kenneth Galbraith, who addressed a convention several years before he died. It is probably obvious that Galbraith can be forgiven for some of the shortcomings of his talk. At 92, he displayed some of the characteristics of his advanced age, but these took away only very slightly from his talk. For example, after his presentation was complete, he took questions from the audience. After he finished with each answer, he would step back to the high stool that he sat himself on until the next question was asked. In a way, however, this added to the meaning of his answers, since after each question was asked, he would put his hand t o his chin, as if in deep thought, and only after he rose and lumbered to the podium did he answer the question. This gesture gave emphasis to the thoughtfulness of the answers he was giving to the questions prior to answering He used no graphics in his presentation, but his knowledge of the subject was first-hand and colorful.

The Importance of Market Research Paper Example | Topics and Well Written Essays - 1000 words

The Importance of Market - Research Paper Example The focal company in this task is Verizon Wireless that in the telecommunications industry. There are different strategies that Verizon uses and I will analyze each one of them. One it deals with product research this it ensures that clients have different varieties to choose from and this is important as it ensures that clients have enough choice. This helps boost taste and preference of the employees and it is also important to note that in product research a lot of analyzes are done to ensure that the business can stand diversification (Austin, 2013). For a product to be set up to a final entity a lot has to be done and research and development come into place. This brings out the question that also marketing research is included for Verizon products. For example the new offer that will keep the telecommunications customers have to be influenced by conducting marketing research to identify the best suitable offer. It is not only the idea of choosing whether to use marketing research it is important but the best method of marketing research. It is important to ask whethe r to use survey, personal interview, observation and free trials. These are best regulated by the cost which they will incur and what is the best effective way. Verizon wireless cannot also ignore the importance of using advertising research. It is important to note that consumers need to receive information about a product and the company they are following closely as this will be important to further their agenda in progress and also help in receiving feedback. Verizon wireless been in the communication industry has to be up to date with any new changes and see to it they have adjusted this will ensure some new sanity to the firm and its client. The art of communication cannot be complete without the root to feedback as this is what ensures that what was accessed by the viewers was received by the targeted or focus group (Victoria,