A Marketing analysis of Italian wine in the Chinese market Dissertation

A Marketing analysis of Italian wine in the Chinese market - Dissertation Example Political Political factors play an important role in the performance of businesses in the long run. In China, political risk is relatively low compared to other emerging economies in the world. This is because China follows a one party policy, which reduces chances of political parties among opponents. The central government of China has recently revised its taxation policy in order to help it encourage wine business in the country. The government has taken the initiative to provide funds for the infrastructural projects that would help the wineries in their process of production (Daft, Kendrick and Vershinina, 2010). In case of a political framework, in which there is the existence of more than one party, as the ruling party changes, it leads to the change of ideologies and policies. The one party policy in China acts as a favourable factor for any business operation in the country. Therefore, the wine industry faces positive thrust in China. Import of bottled wine has increased be tween 2004 and 2009 as shown in the graph below. It can be seen from the figure that imports from Italy have increased considerably after 2006. Figure: Imports of bottled wine by China (Source: DPI, 2013) However, there is little transparency in the political system of the country. There are wide assortments of different rules encompassing the businesses in all industries in the country. Such regulations increases challenges for the investors that are currently investing in the country or are willing to invest in the near future (Collins, 2013). Economic China is the largest economy in the world in terms of population and the ranks third in the world in terms of purchasing power parity (CIA, 2013). According to 2012 estimate, the real growth rate of the nation is 7.8 percent and per capita GDP is $9300 (CIA, 2013). There is a rising middle class in China that possesses high purchasing power. This middle income group in China makes very high demand for luxury goods in the internation al market (Zhou, 2010). With rising income of the people belonging to the middle class in China, their exposure to the international market is increasing and they are becoming more accustomed to the western culture. This develops taste among the population for luxury products, such as high quality refined wine. This provides positive incentive for the wine manufacturers to increase their operations in China. According to comments by experts, in years to come, the Chinese â€Å"middle class† would become one of the greatest stakeholders for the wine firms. With evolution of the Chinese economy the society is also advancing. A greater proportion of the population is entering the middle class (Okonkwo, 2007). They are having high average earning and are influenced by the western culture to a greater extent. These people are becoming loyal customers of wine. Besides, increasing price differentials in the international market is a major factor that brings about growth in the Chine se wine market. Social China has a long history of brewing wine and there is a tradition of wine consumption in the country. Research shows that the consumption of wine by the Chinese population has been increasing over the last decade. Researchers have claimed that consumption of wine in China would double by 2014 (UPENN, 2012). The reason behind this change

Proposal #1 Research Example | Topics and Well Written Essays - 500 words

#1 - Research Proposal Example Natural oils- linseed, tung, and fish were used as binders until the 1960’s (Schuerman George and Bruzan Raymond 327). Currently, alkyd resins, vinyl and acrylic emulsions, epoxy resins and polyurethanes are the primary binders used in paints. Solvent chosen must be one in which the binder is soluble in and dries evenly. Most emulsion paints use water as the solvent while resin-based paints employ the use of mineral turpentine as the solvent. Pigments are finely divided, and insoluble powders dispersed in the paint that not only give paint its opacity and color, but also help to hold the paint together as well as protect the surface underneath from corrosion and weathering. Inorganic and organic substances are used as pigments with the inorganic ones being cheaper but with fewer clear colors. The tiny solid particles of pigments (≠¤ 1 µm in diameter) enables them to refract light (light has wavelengths between 0.4 µm and