What Makes a Good Team Essay Example | Topics and Well Written Essays - 750 words

What Makes a Good Team - Essay Example Mergers and acquisitions of organizations pose significant restructuring and leadership challenges. As the Head of Department of recently merged organizational groups, I would expect repercussions that seriously impact team cohesiveness. In fact, mergers often become the breeding ground, where shared vision, beliefs and values, can undergo dramatic upheavals. This can trap the newly formed teams in a storming phase. The team members may begin questioning the way the combined firm would look, act and feel; it may not resemble the firm they've cherished, the one they helped build (Taylor, 2002). This can hurt the team morale. It's also true, that virtually in all cases of organizational mergers described in literature, there has been conflict that affect one, or a few associates in a significant way, to the point that it may be in their interest to leave the organization. Facing the Challenge As the Head of Department, I need to realize that the team must coalesce seamlessly for a common vision and purpose. I also need to appreciate that the team cohesion is a function of task, and social cohesion. Establishing a shared commitment and organizational goals; along with a positive bond amongst team members, requires clear and honest communication. The stages for team development described by Blanchard, and adapted effectively in the Toyota (Licker, 2004), provides a simple framework that could be useful in the current situation:- 1. Orientation: Provide the group a strong direction, clarity in mission, rules of engagement, and tools that team members may use. 2. Dissatisfaction: The team members continue to need direction (structure) and also social support to overcome social dynamics that may result into dissatisfaction. 3. Integration: The group obtains clarity of roles amongst team members and begins to exert control over the team processes. The challenge is for the group to learn about roles, goals, norms and team structure. 4. Production: The group performs effectively with little task or social support. The alternative team development model is that of, Forming, Storming, Norming, and Performing as proposed by Bruce Tuckman in 1965. The Plan I would address this situation with a three phase focused plan viz., initiation, development, and production. 1. Initiation: Breaking the ice with a weekend workshop in formal and informal settings. The workshop would provide opportunities for the group to mix with each other; work in small groups to discuss, deliberate and recognize the strengths of the group; interact amongst the groups to understand and deliberate on goals and mission; highlight the weak spots of apprehension and brainstorm to find ways of overcoming them; share the best practices of their respective parent units; and above all, have fun with

Biblical Worldview Essay Essay Example for Free

Biblical Worldview Essay Essay Introduction/Thesis The Bible’s New Testament book of Romans, chapters 1-8, provides a fundamental perspective and useful resource on how God desires to shape our worldview. A biblical worldview in a society that gravitates to a sinful nature can be a challenge. Paul, however, provides insight that may not encompass every theological truth, but provides the basis of establishing a biblical worldview. Specifically, these chapters provide the essence of how Christians should view the natural world, human identity, human relationships, and culture. The Natural World Paul’s description of a worldview of the natural world is supported in the Bible several times. The book of Genesis begins with God’s creation of the heavens and earth as described in Genesis 1:1. Romans 1:20 also supports God as the master creator by explaining, â€Å"For ever since the world was created, people have seen the earth and sky. Through everything God made, they can clearly see his invisible qualities—his eternal power and divine nature. So they have no excuse for not knowing God.† (NLT) But, because of man’s sinful nature, people turn away from Him and deny His power and divinity. In Romans 1:21-23 Paul states, â€Å"For although they knew God, they neither glorified him as God nor gave thanks to him, but their thinking became futile and their foolish hearts were darkened. Although they claimed to be wise, they became fools and exchanged the glory of the immortal God for images made to look like a mortal human being and birds and animals and reptiles.† (NIV) Despite the evidence of God’s existence, people turned away from Him, worshipped idols, and continued to relish in sin. Human Identity God created man in His image and put mankind over the rest of His creation. In fact, God has ranked man just a little lower than the angels and has anointed us with His glory and honor (Psalms 8:5). So, why is it we have an identity crisis? It is because of sin, we have fallen out of God’s grace. Romans 3:10 states, â€Å"There is no one righteous, not even one.† (NIV) It is through Adam’s sin that we are all now held in God’s contempt. God understands man is bound by his sinful nature. But, Paul describes our  opportunity for redemption in Romans Chapter 8:1-2, â€Å"Therefore, there is now no condemnation for those who are in Christ Jesus, because through Christ Jesus the law of the Spirit who gives life has set you free from the law of sin and death.† (NIV) â€Å"Although the ‘law of sin and death’ is more powerful than our moral will-power, the ‘law of the Spirit of life’ more powerful than the ‘law of sin and death’. It has the power to liberate us.† (DeLashmutt) Through Jesus Christ, we are able to reclaim our human identity as God’s children. Human Relationships Human relationships have been tainted with sin since Adam and Eve. God has provided other human relationships as a gift to us. It’s through these human interactions we demonstrate God’s love through us. Though human nature leans toward sin, especially in dealing with human relationships. Our refusal to acknowledge God will allow us to fulfill our own sinful hearts and desires. These selfish motivations lead us to fulfill the desires of our heart instead of the desires of God’s heart. In Romans 1:18-32, Paul provides a detailed description of the wickedness and immorality of the people. Sin is what separated us from God and a relationship with Him in the first place. God restored this, however, through our gift of salvation in Jesus Christ. Jesus’s life and human relationships, as described in throughout the Gospel, provide a perfect example of the biblical perspective on human relationships. Culture The biblical worldview on culture that Paul describes in Romans is a society that has systematically imploded. Romans 1:26-31 provides explicit detail on the Roman culture at that time. Sin was running rampant through the society. People knew God and they rejected Him anyway. This type of sinful nature and blatant rejection of God spread throughout the culture. (Romans 1:32) People were determined to live in defiance of God and by their own legalistic views of the law. Paul stated that those under the law were lawless because the people abused the law to provide selfish gains or as a means to stand in judgement of another, especially the Gentiles. God meant for the law to be good, but man manipulated it to his own advantage. On the contrary, obedience demonstrates humility. Paul states in Romans 5:19, † For just as through the disobedience of the one man the many were made sinners,  so also through the obedience of the one man the many will be made righteous.† (NIV) The philosophy in this scripture supports God’s desire for us to be the light in the world to shape our culture for His purpose and not our own. Paul maintains that the grace that we as Christians are under was achieved by one Man’s (Jesus’) righteous act (Rom. 5:18). (McCracken) Conclusion I believe that Paul’s epistle is just as relevant today and it was in his time. Paul’s thoughts and insight provide sound perspective for biblical worldviews for believers to mature in their faith. These biblical worldviews about our natural world, human identity, human relationship and culture are applicable to current believers because human nature has not changed. These messages are just as relevant to us today because there is still sin in the world that will not end until the Second Coming of Christ. In the meantime, we can use Romans 1-8 as a guide to align our biblical worldviews with God’s heart. Paul’s perspective on biblical worldviews, such as these, are just one of the many gems we can get from the Word. References DeLashmutt, G. Walking by the Spirit Part 1. Teaching Series from Romans. Retrieved on 5/1/15 from http://www.xenos.org/teachings/?teaching=527. McCracken, R. (April 20, 2014). The Difference Between Legalism and Obedience. Bible Study with Randy. Retrieved on May 2, 2015 from http://www.biblestudywithrandy.com/2014/04/know-difference-legalism-obedience-romans-5-8/.

The Sun Also Rises, The Snows of Kilimanjaro, and The Short Happy Life

The Sun Also Rises, The Snows of Kilimanjaro, and The Short Happy Life of Francis Macomber by Ernest Hemingway In the short story, The Short Happy Life of Francis Macomber, author Ernest Hemingway introduces the reader to the Macombers, a loveless married couple who is on a hunting safari in Africa. After an episode in which Francis runs away from a lion that he is hunting, all of the couple’s problems become exposed. His wife Margot is cold and callous to Francis because of his cowardice. The fragility of their relationship is further exposed by the presence of their guide and professional hunter Robert Wilson. He was a contrast to Francis in many ways. He was not as tall, well dressed or well groomed as Francis and he also did not show a hint of fear when the two were hunting the lion. These characters are certainly not the first couples that Hemingway described, nor are they the only ones involved in a love triangle. They do however, demonstrate the greatest deterioration of a relationship when compared to other Hemingway couples from The Snows of Kilimanjaro and The Sun Also Rises. Before comparing the Macombers to any other couple it is important to account for the nature of their relationship. From the descriptions, both are well-built and attractive people. Macomber’s wife even made a living off her looks by endorsing beauty products. Francis was â€Å"very tall, very well built† and â€Å"considered handsome† (p. 122). An 11-year marriage has clearly begun to take its toll, however, and Macomber’s cowardice when hunting the lion only fueled his wife’s frustration with their relationship. She refuses to converse with him for the rest of the day and come nighttime, she disappears for over two hours to have sex with Wils... ... set aside his inhibitions and live by the hunter’s code. Francis did not have a woman who loved him like Jake or Harry, but he finally was able to find a code to live by, even if it was only a short and happy time. All of the male characters in relationships are suffering from one form of impotence or another. Jake’s and Harry’s were of a physical nature, while Francis’ was emotional. The emotional impotence, however, proved to be the most damaging. Jake and Harry still had women who loved them despite their inability to perform in the bedroom. Francis had no physical ailments. His wife however perceived his emotional impotence to be a great source of embarrassment and caused their relationship to be the most discontent of the three. Virility, while important to all of the women on some level, was only a determining factor of love for Margot and Francis. The Sun Also Rises, The Snows of Kilimanjaro, and The Short Happy Life The Sun Also Rises, The Snows of Kilimanjaro, and The Short Happy Life of Francis Macomber by Ernest Hemingway In the short story, The Short Happy Life of Francis Macomber, author Ernest Hemingway introduces the reader to the Macombers, a loveless married couple who is on a hunting safari in Africa. After an episode in which Francis runs away from a lion that he is hunting, all of the couple’s problems become exposed. His wife Margot is cold and callous to Francis because of his cowardice. The fragility of their relationship is further exposed by the presence of their guide and professional hunter Robert Wilson. He was a contrast to Francis in many ways. He was not as tall, well dressed or well groomed as Francis and he also did not show a hint of fear when the two were hunting the lion. These characters are certainly not the first couples that Hemingway described, nor are they the only ones involved in a love triangle. They do however, demonstrate the greatest deterioration of a relationship when compared to other Hemingway couples from The Snows of Kilimanjaro and The Sun Also Rises. Before comparing the Macombers to any other couple it is important to account for the nature of their relationship. From the descriptions, both are well-built and attractive people. Macomber’s wife even made a living off her looks by endorsing beauty products. Francis was â€Å"very tall, very well built† and â€Å"considered handsome† (p. 122). An 11-year marriage has clearly begun to take its toll, however, and Macomber’s cowardice when hunting the lion only fueled his wife’s frustration with their relationship. She refuses to converse with him for the rest of the day and come nighttime, she disappears for over two hours to have sex with Wils... ... set aside his inhibitions and live by the hunter’s code. Francis did not have a woman who loved him like Jake or Harry, but he finally was able to find a code to live by, even if it was only a short and happy time. All of the male characters in relationships are suffering from one form of impotence or another. Jake’s and Harry’s were of a physical nature, while Francis’ was emotional. The emotional impotence, however, proved to be the most damaging. Jake and Harry still had women who loved them despite their inability to perform in the bedroom. Francis had no physical ailments. His wife however perceived his emotional impotence to be a great source of embarrassment and caused their relationship to be the most discontent of the three. Virility, while important to all of the women on some level, was only a determining factor of love for Margot and Francis.

Characteristics of a Good Boss Essay

Thesis statement: To be a good boss you must have many qualities such as setting priorities; you also have good communication skills, and last treating all employees fair. I. (1st complete topic sentence, including transition) First you have to set your priorities straight A. Setting priorities first requires organization B. A well-organized boss has schedules, information, and supplies kept in such a manner that can be easily accessed. C. They are focused to constantly rearrange their team’s priorities to meet pressing demands. D. Check in with the team on a regular basic II. (2nd complete topic sentence, including transition) Second, you must have good communication skills A. Great bosses communicate their vision, goals, plan, and expectations well. B. Good communication means better relationships in the work environment. C. Explain the effect of in appropriate problem a boss may use D. They keep their employees informed so that they are not caught unaware. III. (3rd complete topic sentence, including transition) In addition, you also have to treat you employees fair. A. Boss treats their employees with the same amount of respect. B. They also treat their employees as members of the team C. They show understanding and the appropriate support of other team members to help get the job done. D. They treat fellow members with courtesy and consideration. Concluding restatement of thesis: I think the qualities of a good boss is the most important to employees because if you need any assistance they are there to assist you.

Air Force community Essay

America is a country with diverse population groups that continue to increase every year. The medical community must keep up with the changing times and adapt their treatment practices to meet the demand of providing overall quality health care. There are many facets in which cultural differences come into play and especially during the patient provider relationship. It is important for the medical community and staff members to be prepared. In this paper, a discussion of the results from the assignment entitled the quality and culture quiz will be accomplished along with exploring and expanding on the answers that were incorrect. In areas that were answered incorrectly, responses will be proposed with situations that could improve the patient outcome in the future. (MSH, n. d. ). . The quality and culture quiz was taken twice, with an initial score of 14 and the second time was a 16 out of a total of 23 questions. Both times taking this quiz I felt I scored lower than expected. The quiz was taken twice because the initial score was so low. I was sure I could score better the second time, but the outcome was about the same before reading the correct answers. Even though I have been a medical assistant and an emergency medical technician for over 20 years it seemed to not have much of an impact when taking this quiz. In the Air Force community and further more in the medical community, diversity is touched upon but is not emphasized very much. In the clinic, we have patient rights and pamphlets available in Spanish but that is about it. I know we also have an interpreter listing for the base in case one is needed. I attribute my low score to not being exposed to many patients with diverse backgrounds and cultures and not having the training that so important in today’s society. As health care workers in the military, I believe we are sheltered to the outside happenings because we do not see or hear about community events outside of the base in our everyday work environment. (MSH, n. d. ). The areas that I did well in were: understanding that there could be cross-cultural confusion when explaining various medical information and procedures by the patient, patient’s may not report adequate health information because they cannot communicate well or the provider may misunderstand the particular symptom, as a provider being aware of personal biases and giving the proper treatment for the condition, ask direct and open-ended questions from the patient, practice creating a nonjudgmental atmosphere where the patient feels comfortable to try the medical advice of the provider, being aware that there could be underlying circumstances when not adhering to suggest medical treatment, and knowing that utilizing designated interpreters during patient encounters is ideal as compared to involving the family members because they can be often times they are too emotionally involved to tell an accurate story. (MSH, n. d. ). The areas where I need improvement and further comprehension are the impact of cultural competency on clinical outcomes, communicating and working with an interpreter, including the patient’s family during medical visits, being aware that some patient’s will seek customary healing measures before giving in to Western medicine and being aware of mannerisms from different culture groups. (MSH, n. d. ). Maintaining cultural competence in the positive and negative areas is a constant work in progress. There are changes every day that we as future health educators must work towards. It is a matter of continuing to read, research and apply what we have learned to every patient encounter and to always treat the patient as a loved one would want to be treated. It can only result in a positive result for all involved. (MSH, n. d. & MSH, 2009) References: Airhihenbuwa, C. O. (1995). Health and culture: Beyond the Western Paradigm. Thousand Oaks: Sage Publications, Inc. Retrieved on March 15, 2010. Management Sciences for Health. (n. d. ). The Provider’s Guide to Quality and Culture. Retrieved on March 15, 2010 from http://erc. msh. org/mainpage. cfm? file=1. 0. htm&module=provider&language=English&ggroup=&mgroup= Management Sciences for Health. (2009). Stronger health systems. Greater health impact. Retrieved March 15, 2010 from http://www. msh. org/.

Animal Sounds in Spanish

Animal Sounds in Spanish If a cow says moo in English, what does she say in Spanish? Mu, of course. But, when we are talking about the sounds that animals make, it is not always that simple. Although the words we give to animal sounds are an example of onomatopoeia (onomatopeya in Spanish), meaning words that are intended to imitate sounds, those sounds are not perceived the same in all languages or cultures. A Frog Makes a Different Sound For example, take the lowly frog, who says ribbit when he is in the United States. According to a language compilation done by Catherine Ball of the Department of Linguistics at Georgetown University, the source of much of the information in this article, if you take that same frog to France, he will say coa-coa. Take the frog to Korea, and he will say gae- gool-gae-gool. In Argentina, he says  ¡berp! Terms Vary by Country and Culture Below, you will find a chart that details the sounds that some animals make in Spanish, the corresponding verbs forms where they exist (in parentheses) and its English equivalents. Keep in mind that some of these terms can vary by country  and that there very well may be other additional terms in use. Having a variation of other terms should not be surprising, as in the English language we use a variety of words such as bark, bow-wow, ruff-ruff and arf to imitate the sound a dog makes. There also may be a variety of spelling alternatives to these animal sounds. Also, note that in Spanish it is possible to use the verb hacer to put a sound in verb form. For example, one could say the pig oinks by saying el cerdo hace oink-oink. List of Sounds by Spanish Speaking Animals The following list of animal sounds shows the sounds made by various Spanish-speaking animals. You will notice that some terms are similar to English, such as abeja  (bee) sounding like bzzz  similar to  our buzz. Special verb forms, where they exist, are noted in parenthesis following the word(s) for the animal sound. English forms follow the dash. See the animal sounds list below: Abeja (bee): bzzz (zumbar) - buzzBà ºho (owl): uu uu (ulular) - who, hoo, hootBurro (donkey): iii-aah (rebuznar) - heehawCaballo (horse): jiiiiiii, iiiiou (relinchar) - neigh, n-a-a-a-yCabra (goat): bee bee (balar) - b-a-a-a-aCerdo (pig): oink-oink, oinc-oinc (grunir) - oinkCuco (cuckoo): cà ºcu-cà ºcu - cuckooCuervo (crow): cruaaac-cruaaac - cawGallina (hen): coc co co coc (cacarear), kara-kara-kara-kara - cluckGallo (rooster): kikirikà ­, ki-kiri-ki (cantar) - cock-a-doodle-dooGato (cat): miau (maullar) - meowLeà ³n (lion): grrrr, grgrgr (rugir) - roar, growlMono (monkey): i-i-iOveja (sheep): bee, mee (balar) - b-a-a-a-hPaloma (dove): cu-curru-cu-cà º (arrullar)) - cooPato (duck): cuac cuac - quackPavo (turkey): gluglà º - gobblePerro (dog): guau guau, guau (ladrar) - bark, bow-wow, arf, ruffPollito (chick): pà ­o pà ­o - chirpRana (frog): cru cru, berp, croac (croar) - ribbit, croakTigre (tiger): ggggrrrr, grgrgr (rugir) - roar, growlVaca (cow): mu, mu uu (mugir) - moo

Government involvement in the economy where the line between delicate care and tight control should be drawn

Government involvement in the economy where the line between delicate care and tight control should be drawn Introduction Although government often influences the economy of the state greatly, the link between the two is rather loose. In fact, once a state allows private entrepreneurship, economy is no longer in the hands of those beholding power – on the contrary, these are business people who shape the realm of the state’s economy, thus, contributing to its development and enhancing the cooperation with foreign countries.Advertising We will write a custom essay sample on Government involvement in the economy: where the line between delicate care and tight control should be drawn specifically for you for only $16.05 $11/page Learn More Naturally, letting the state economy be guided by private industries must seem extremely risky to the government, which must be the key reason why in most states, the question whether economy should be government-driven or powered by private entrepreneurships solely remains open. Like many other dilemmas, the given one seems to have its solution concealed in between the choices. While private entrepreneurships must be the key driving power behind the state economy, in the instances of crises, the interference of the government is crucial for the state economy to be stable; however, in an attempt to control the market and prevent the possibility of a crisis, the government creates obstacles in the way of private enterprises development. Government Control vs. Freedom of Entrepreneurship: The Golden Mean Whenever government tries to take control over the state economy and coordinate the actions of private entrepreneurs, the progress of the state is threatened, mostly because authorities tend to impose their vision of what strategies the companies should adopt. Therefore, basically, by intruding into the sphere of private entrepreneurship, the government creates only two problems, yet these problems affect the business sphere immensely, shaping the economy of the state and influencing other fields, such as finances, social life, the international image of the state, etc. To be more exact, with its interference into the realm of private business, government restrains entrepreneurship and intrudes rudely into the financial operations of private businessmen, which can be viewed as the infringement of the latter’s rights. Another obvious problem with the intrusion of the state into the private business sphere is that the solutions to the problems, as well as the strategies, cannot possibly take into account every single specifics of the company in question; otherwise, the state would have to control every single move of every single company, which would be practically impossible.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More To make the matters worse, the principles of organizational and industrial psychology would be ignored completely in the cases when the state would have to make a decision for the company. Therefore, not only the financial state of affairs in the company would gradually turn worse, but also the company culture and the quality of the organizational behavior. Finally, being ruled by the government, an organization can possibly lose the track of the updates on the company data, which will definitely lead to the organization’s rapid decay. The last, but definitely not the least argument concerns personal freedom. Even though the state control over entrepreneurships might be viewed as the means to make certain that the state economy is going in the right direction, it must be admitted that the unceasing manipulation of private companies by the government can be regarded as the infringement of people’s rights to run their own business. It would be wrong, however, to claim that the government must not interfere into the state economy under any circumstances. While in the realm of reasonable competition and great financial assets of the country, private entrepreneurship will most likely flourish even in the foreign market, combining their own advantages with the support that the state gives them, in the crisis environment, private enterprises will need considerable help. At this point, the government should provide businesses with financial, economic and moral support for them to feel safe even in such critical situation. Therefore, the positive aspects of government interfering the economic affairs of the state enterprises is that in cases of crises, government helps find the ways to deal with the crisis faster, offering at the same time financial support. In case of a crisis, there are three basic steps that the government can take to help entrepreneurships, including cutting taxes, providing the growth of money supply and making the interest rates rise. Though cutting taxes might lead to the problems regarding free state services, for example, providing free medical help (Medicare), or offering free tuit ion in public schools, together with the pension cuts, state grants and other monetary supplies. That being said, it becomes clear that the growth of money supply for the private entrepreneurships will most likely strike a fraction of the state population, who are just as vulnerable towards shifts in the state economy as private entrepreneurships. However, the changes listed above often happen to be very difficult to carry out. Since the slightest change in the governmental policy regarding a specific issue will inevitably trigger a rapid change in the related fields, the government is often quite reluctant to shape the existing policy.Advertising We will write a custom essay sample on Government involvement in the economy: where the line between delicate care and tight control should be drawn specifically for you for only $16.05 $11/page Learn More Therefore, once the government takes actions, the rest of the fields in economy, politics and finances will d emand further changes. Hence, it can be concluded that the governmental impact on the economic progress of the state can be quite positive as long as the government does not impose its will on the private enterprises for them to change their strategy and shape their course of actions towards the one that the state authorities consider more reasonable. Working on the Probable Solutions: Reaching a Compromise Although the issue concerning the state control over entrepreneurship is rather complicated, it can still be solved once the owners of private enterprises, as well as the representatives of the government structures, try to find a common language and search for possible compromises. However, one issue must be made perfectly clear; on no account may private entrepreneurship be ruled by any other person than its legal owner. After the owners of private companies realize that they have the right to control their enterprise on their own, they will be able to work on a reasonable solu tion to the given issue. Among the already existing suggestions, the mixed economy should be mentioned. According to the existing definition, a mixed economy is the economic strategy that defines the role of the government as protecting public companies and preserving the private ones. It is important to keep in mind that the economical performance of a state should be defined by its GDP (Gross Domestic Product, i.e., the productivity of the companies within a particular country) and GNP (the productivity of the companies belonging to the residents of the specified country). Therefore, it is essential that private enterprises should be encouraged and not restricted by the governmental policies. Needless to say, the sphere of the governmental influence should be restricted to consulting and drawing possible plans for the further development; however, according to what Gitelson, Dudley and Dubnik say, the current American government seems to have adopted a more compromising policy tow ards private companies: â€Å"On the fiscal side, the Obama Administration asked Congress for both tax cuts and a massive ‘stimulus package’ that would boost government spending† (Gitelson, Dudley and Dubnik 395). Therefore, it is clear that compromise is achievable, yet both sides need to work on the strategy that will allow for as much flexibility as possible. Conclusion Judging by the fact that the state economy rates are predetermined by the GNP and GDP indices, which are shaped mostly by private entrepreneurships, which seem to be well aware of their strengths and weaknesses, as well as the strategies that are most likely to help them succeed both in the domestic and foreign market, it is most reasonable to allow private entrepreneurship choose their own ways of development and create marketing strategies. However, in the case of an economic or financial crisis brought on by the outside factors, the interference of the government is essential for the well-be ing of the national economy.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, it can be considered that the best strategy for any government in general and the American government in particular will be to leave the economic strategies development to the owners of the enterprises and private analysts, and appear only when there is the need to use the help of the governmental authorities specializing in economic issues. Unless private enterprises are given an opportunity for growth, the state is most likely to be stuck in the economic recession. Gitelson, Alan R., Robert L. Dudley and Melvin J. Dubnik. American Government. Stamford, CT: Cengage Learning, 2011. Print.

The Ultimate 4 Step Guide to Changing Careers

The Ultimate 4 Step Guide to Changing Careers Choosing a career is a tough thing- and a lifelong process. You might pick a job early, just out of school or based on your interests as a 20-something. It would be great if that were a direct path to your retirement decades later, after years of building a fulfilling career from that initial decision. But not every career path is quite that straightforward. You might wake up after 10 years and think, â€Å"I really don’t want to be a widget coordinator anymore.† Or maybe you’ve been laid off, and realize that hmm, you weren’t all that happy in your career even before the fact. Whatever leads to that revelation, you should embrace it as an opportunity when it comes.  If you are thinking about making a career change, here are the 4 steps you can take to make it a reality: Step 1.   Figure out what do you really want to be doing.Step 2.   What does the roadmap look like?Step 3.   Updating Your ResumeStep 4.   Build (and then work) your network  I f you’re thinking about changing your career, you’re in in good company. There are very few hard stats on how many people do change careers midstream- the U.S. Bureau of Labor Statistics doesn’t keep data on career changers, mostly because the data is so unclear  and not really tracked anywhere- but we do know that some very famous people only achieved those heights only after they pulled the trigger on a career change.Did you know that:Walt Disney was originally a newspaper editor?Actor Harrison Ford was a carpenter before his first big movie role?Uber-chef Julia Child was a bureaucrat and spy for the U.S. government during World War II, before she mastered French cuisine?Actor Steve Buscemi was a New York City firefighter?Pope Francis was a chemical technician before joining the priesthood? One thing these people all have in common (aside from amazing success) is that they each made a career decision based on the difference between what they were doing, and what they wanted to do with their lives. This isn’t to say that everyone should drop a stable, bill-paying job in order to pursue that dream of opening a puppet theater. However, if you think that changing careers is the best next step for you and your goals, then there are ways to make the jump in a smart and practical way.Step 1: What do you want to be doing?The best thing you can do up front is to start thinking about what it is you really want to do. According to a Deloitte Shift Index survey in 2010 (which tracked workplace trends), a staggering 80% of respondents lacked passion at their jobs. That’s a lot of disengaged people, or people at risk of checking out. Still, it’s not enough to feel vaguely unhappy at your current job, or on your current path. You need a plan for finding what it is you would be passionate about doing as a career.80% of respondents lacked passion at their jobsIn the following Tedx Talk, career coach Scott Dinsmore offers some advic e on how to transition that dissatisfaction or malaise into real and lasting personal change. He recommends doing some soul searching on the following questions:What are your strengths? What are you good at doing? What would you do even if no one paid you?What are your values? Are you driven by people (family, friends)? Are you most concerned with success and achievement? How do those factor into your decision, and what is your â€Å"soul† made of?What are your experiences? What do you like, or dislike? What are you good at or bad at doing? What have your experiences told you about what you want, and what experiences inspire you? You have years of experiences, as well as successes and mistakes, which form a baseline of expectations. Together, these factors can be pulled together to help you figure out what you want those successes to look like in the future, and what kinds of jobs would help you get there.Step 2: What does the roadmap look like?Changing careers is a process. At an early point in said process, you can’t really predict the outcome. But you can definitely map out your expectations, and the likely steps it will take to get there.For example, take a look at this  career change roadmap:Step 3: Update your resume.This means updating your resume and your cover letter to align with your revised career goals. Many job hunters make the easy mistake of assuming that their same old resume will do, and that hiring managers will connect the dots on skills and experience. Don’t let that be you! Take the initiative to rebuild your resume for your soon-to-be new career. On your resume, you have a bit of an added challenge, compared to another candidate who has more industry experience, so you need to craft your resume 2.0 to reflect that reality.If you have a lot of skills that will be transferable from your old career to the new job(s) for which you’re applying:Your best bet is likely a combination resume, where you craft the stan dard linear list of your jobs, but kick off the resume with a bulleted list of qualifications/skills. The bullet points in the work history section should, of course, emphasize the skills you want to play up in the qualifications summary. You might want to get your resume evaluated by  a professional resume expert  as well. (For more on how to write a great qualifications summary, visit Resume Genius.)Here’s an example:Qualifications SummaryLeadership:Leading marketing teams of 5+ people.Creativity:Designing and implementing ROI strategies aimed at streamlining marketing campaigns.Communication:Presenting marketing proposals to clients. Combination resumes can be great for covering up gaps in experiences or long lags between jobs, but keep in mind that the lack of specific dates and other details might raise a red flag with hiring managers or interviewers. Be prepared to speak to those in the interview, as well as emphasize the transferrable skills you have.If you are bas ically starting over, and want to downplay your work history:Work on drafting a functional resume, where you group your skills into headers and bullets.Here’s an example:Marketing ExperienceCreated brand-awareness social media campaigns for a national car rental company.Improved engagement and conversion rates for 3 straight years.If you’re concerned that your career change narrative won’t overcome the relative lack of experience: Write a resume that covers the standard skills and work history, but write a detailed cover letter that explains a) your passion for the industry you’re trying to break into; b) why your experience travels well into this new arena; and c) your strong motivation to start over, or find a foothold at this particular company. Your resume will still need to stand on its own, but you want to make sure the hiring manager is clear that you know your experience may not be extensive, but you have the skills and passion necessary for this job.Step 4: Build (and then work) your network.The best new resume in the world may not mean much if you can’t get it in front of the right people. Online application engines and emailed resumes have their place (and will likely do so for a long time to come), but one of the most effective ways to get noticed is also one of the oldest and lowest-tech: word of mouth. If you know someone in a company who can recommend you for an open position, it’s like getting a gold star on your resume. It may not get you an automatic job offer, but having an insider vouch for you could very well increase the odds of getting your application a closer look. Plus, seeking out people in your target industry can help you get a better handle on the industry itself, letting you ask questions and get information that might not be as readily available from internet searches.And don’t discount your existing network: you never know who knows someone else, especially in this age of LinkedI n. Don’t be afraid to put it out there that you’re looking to make connections in a new area. Use your social networks (Facebook, LinkedIn, Twitter) to find new connections or experts to follow. However, make sure you’re discreet about it if you’re not ready to announce your career change plans to your current employer. (Maybe don’t post a status update that says, â€Å"Hate my job, want to know more about alpaca farming. Anyone know any local animal farmers I can talk to?†)If you truly don’t have any overlap between your current network and your new industry, start with some basic research. Look for groups online related to your target job, and â€Å"listen† in on message boards or email lists for a while. This can also let you know about industry events, job openings, or networking opportunities that you might not know about otherwise.Whether your new career is on par with the carpenter-to-Han Solo transition, well, that rema ins to be seen. But if you know that you’re ready to commit to a jump (or at least commit to the idea of jumping), there’s no point in waiting until the time is right. Because you know what? That time may never come if you don’t make it happen yourself. But you can set yourself up so that there’s a time that feels comfortable for making the transition.

Intl management Assignment Example | Topics and Well Written Essays - 1000 words

Intl management - Assignment Example This leads to a cultural diversity within the company, which requires proper organizational management as well as cultural accommodation among all stakeholders. As a manager who has great knowledge about diversity of cultures as well as cross-cultural integration, I am able to bring all these diverse cultures together in order to achieve a cultural integration within the organization that leads to proper productivity. Furthermore, my skills in cross-cultural management will also enable me to influence other employees within the company to accommodate cultural differences of their fellow employees. This would lead to a religious and cultural accommodation of all members of staff whereby no one would look down upon the cultural background of others, or despise their religion. In fact, this would closely integrate the company in such a way that there would be no conflicts arising from ill opinion of workers expressed against the cultures or religious backgrounds of their fellow workers, or based on any other feature. As such, this would lead to increased cooperation and enhanced productivity within the company, hence profitability maximization. ... b.  What impact do you want to have? On whom?    I want to influence the entire company as a whole by enabling all members of the organization to be able to accommodate all people from different cultural backgrounds and settings. For instance, I want all employees to integrate properly with one another despite their different backgrounds and incorporate the virtues from their select groups in order to create a formidable production team at the company. c.  Whom do you want to know you benefited? In what ways? Apart from the general success that the organization will record as a whole due to the integration of different cultures, I would particularly want to influence the management team. This is because the management or leadership of a given company is what determines whether a company stays united as one or splits down into two or more pieces basing on cultural differences and other factors. As such, being part of the management team, I would use my position to work at integr ating different cultures within the organization and prove to the executive team that all cultures have the same output. d.  What do you want to learn? I want to learn how to mix different cultures and still have the same people without facing cultural discriminations, or breakages along any differential lines. This is because all persons carry the same equality despite their backgrounds or cultural affiliations. e.  How do you define your impact as a/n: employee, leader, manager, executive, etc.? As an executive, I define my influence in the company as monumental since cultural differences sometimes bring about serious conflicts and destruction of property and lives. For instance, in

Awaiting Health Laws Prognosis Article Example | Topics and Well Written Essays - 500 words

Awaiting Health Laws Prognosis - Article Example The majority of the population was not affected by these limits; because even though healthcare is getting more expensive everyday it is uncommon for a human to need over a million dollars in medical treatments over their lifetime. Despite this premise there are certain catastrophic illnesses such as cancer and hemophilia whose medical treatment costs are astronomical. For instance in 2010 Alex All clotting medicine treatment costs $800,000 to treat his hemophilia condition. The new legislation has eliminated the lifetime limit coverage heath plans were imposing on subscribers. This new governmental policy will help thousands of patients who have serious illnesses that require expensive treatments. It will provide them the opportunity to get the health treatment they need without the worry that the plan will cut them off after a certain cap threshold. The quality of life of these patients will greatly improve as result of the new policy. The implication of the policy does have economic consequences for the healthcare market as a whole. Some of these catastrophic illnesses have costs that are so high that they could have a severe impact in the medical cost inflation rate in the United States. Take for example Alex’s condition. He is only 22 years old. If he lives to be 80 years of age the total cost of his treatment over the next 58 years will be $54.4 million assuming the treatment costs stays constant. This assumption is not realistic due to the fact the US medical costs inflation rate is 3.6% which implies the medical the accumulative medical expenses are likely to exceed $100 million over the patients lifetime (Forecast-chart, 2011). The lifetime medical caps prior to the policy change were a cost control mechanism that was very effective. The market efficiency is disrupted by the implementation of the policy. The new rules of the game are going to have an inflationary effect in the long term as these catastrophic patients are

Leaders are born and not made critically discuss Essay

Leaders are born and not made critically discuss - Essay Example Today's dynamic environment requires leaders to be flexible enough to drive change in the organization. The paper elaborates and critically discusses the different leadership approaches and theories. It critically analyzes the statement that "leaders are born not made" in the light of the views of different authors on various theories. In the early twenty century, it was considered that the leaders are born and cannot be made. It was assumed that there must be three qualities in every leader and on the basis of these qualities the leaders can be judged. Personality, physicality and mentality were the elements that were found mandatory to be a leader. It was also thought that the organizations having an ability to recognize great leaders would touch the pinnacle of success (Horner 1997). According to this view, the leaders are born and these qualities cannot be developed. Without the natural capabilities and abilities no one could become a leader. These leadership qualities are the gift of nature that can be given to any one regardless of sex, nationality and origin. Horner suggests that a number of researches have been carried out to distinguish the qualities of a leader but so far no great output has been achieved. The author says that there may be several situational and environmental factors that add up to a leader's effectiveness (1997). According to a famous Michigan and Ohio State leadership study in the context of an organization, consideration and initiation as two most important factors. The same was proved with the research carried out at other several colleges and universities. In the presence of this research, it can be said that leadership qualities are not necessarily inborn but it can also be grown in the employees (Horner 1997). Leadership is something keenly related to the behaviors that can be taught to the employees. The employees are not necessarily born with leadership qualities but these are the qualities that can rise up in the employees. If the employees are motivated and trained in the manner there is no reason why the maximum output is not achieved and they will surely be proved themselves as the great prospective leaders. Some researchers have moved forward with their research to discover what leadership behaviours are and how the behaviours of leader can be distinguished from their subordinates. In the light of those behaviours the art of leadership could be taught. Such researches focus on both people oriented and task oriented actions of behaviour. (Horner 1997). This behaviour can be learned instead of considering that these are inborn factors. There are several leadership theories that elaborate leadership behaviours, traits and qualities. These theories explain the different aspect of leadership and qualities of a good leader or weather these can only be the inborn qualities or they can be taught as well. The first theory is the great man theory that says that the "leaders are born and not made". According to the theory, the great leadership abilities are inherited and can not be taught to any one. Further only the great man can lead and the subordinates are made to obey these great men (Roberts 1994). The great leaders show up when there is a great need of them. The main idea of the Great man theory was the recognition of the great people as natural born leaders. The theory further says that the history has been formed by great leaders. Mostly the people of

History- peasants in middle ages -book of hours Essay

History- peasants in middle ages -book of hours - Essay Example Those are good days. This morning, however, we all awoke and had to begin work without any food to prepare us for the long day ahead. My task for the day was to work on the land for the Lord of the manor, starting to plant some of the crops for the year ahead. My father died at the age of 27, but before this he was a skilled craftsman, carving all the tools necessary for the horses of the manor. It was said that he was the best of his age and many other Lords had tried to buy his services, but he died before I was born so I could not learn his skill. I am therefore relegated to mere farm work. It is cold today, as it is early Spring and my hands are so sore from the weather that it is hard to work quickly. It may mean a beating from the Lord as time is precious when it comes to crops, as the fertilization needs to start next week or the manor risks losing profit. I am wearing my best woollen tunic and have managed to wrap the animal skin I use for a blanket around me, but still the weather is bitingly cold and it is a relief to finally see the sun rise. After hours of work, which I can only estimate to be 8 from the pattern of the sun, it is time to head back to the stables to see what food I can find. The other serfs from the manor estate are there, and everyone seems pleased that the sun is shining and work seems to be going well. Even my work on the farm has sped up since my hands have thawed out with the arrival of some spring weather. There are even some scraps of meat to have with the bread for lunch, which makes this an unusual day but we all go back to work comparatively well-fed and work continues in much the same way as it had this morning. The sky falls dark after a few more hours of work, and I know this is a sign that I need only work for a few hours more. Using the moon as a guide, work begins to slow down as accurate planting is impossible. My mother is ill, so after

IT Consultancy Essay Example | Topics and Well Written Essays - 500 words

IT Consultancy - Essay Example They have a website that has information about all these issues regarding livestock. The problem with this website is that there is no functionality apart from providing information about the various activities in the organization. Due to this, there is a need to have any small web based functionality on the website so that livestock dealers can connect with ILD and interact in a dynamic way. This, therefore, requires that the website has some dynamic aspect that will enable the two entities to communicate and interact more interactively (Grant, Hackney and Edgar 65). There is therefore a need to install e-livestock, which is a small functionality that will enable the dealers to search for livestock, send requests, get feedback and issue queries without having to write emails. This will enable sellers of livestock to send their requests to the website and get feedback. The new application will be an addition of a form to the website. This will require that the form is accessible from a web site, that is, it is web based. For a user to access the form there will be the need to have the following requirements: The above are the requirements for the use of the system. It is a small system because the website is already there. There is no development of the website from scratch. This is a small application that will be achieved using the smallest time

History- peasants in middle ages -book of hours Essay

History- peasants in middle ages -book of hours - Essay Example Those are good days. This morning, however, we all awoke and had to begin work without any food to prepare us for the long day ahead. My task for the day was to work on the land for the Lord of the manor, starting to plant some of the crops for the year ahead. My father died at the age of 27, but before this he was a skilled craftsman, carving all the tools necessary for the horses of the manor. It was said that he was the best of his age and many other Lords had tried to buy his services, but he died before I was born so I could not learn his skill. I am therefore relegated to mere farm work. It is cold today, as it is early Spring and my hands are so sore from the weather that it is hard to work quickly. It may mean a beating from the Lord as time is precious when it comes to crops, as the fertilization needs to start next week or the manor risks losing profit. I am wearing my best woollen tunic and have managed to wrap the animal skin I use for a blanket around me, but still the weather is bitingly cold and it is a relief to finally see the sun rise. After hours of work, which I can only estimate to be 8 from the pattern of the sun, it is time to head back to the stables to see what food I can find. The other serfs from the manor estate are there, and everyone seems pleased that the sun is shining and work seems to be going well. Even my work on the farm has sped up since my hands have thawed out with the arrival of some spring weather. There are even some scraps of meat to have with the bread for lunch, which makes this an unusual day but we all go back to work comparatively well-fed and work continues in much the same way as it had this morning. The sky falls dark after a few more hours of work, and I know this is a sign that I need only work for a few hours more. Using the moon as a guide, work begins to slow down as accurate planting is impossible. My mother is ill, so after

Discipline Profile of the Field of Accounting Research Paper

Discipline Profile of the Field of Accounting - Research Paper Example To determine how financially healthy a business is, the accounting statements prepared are based on accounting laws which are standardized to allow for fair comparison and the contrast between competing businesses (Rosacker et al, 2009). The language of accounting consists of symbols of currency, graphs, charts, reports and tables which express the business ideas of a company. This is because the accounting language is a clarification of a definite purpose. As such, it is imperative to logically hold that the major accounting purpose emanates from a definition, which is just like any other language which seeks to explain the meaning of term or concept. The genre of the language used can be classified as Metalanguage. Metalanguage is the language which uses symbols to explain or examine language. Such language is prevalent in accounting as the use of unique words such as ‘net income’ ‘equity’, ‘liabilities’, assets’, balance sheet’, ‘financial reports’ among others, creates a meaning which is only specific to business persons and the accounting field. In Meta language used in accounting, less importance is given to explanation or definitions (Pasternak, 2011). Extensive Business Reporting Language (XBRL) is a recent Meta language which has been introduced in the field of accounting. The new language seeks to improve the field of accounting by developing a customizable and standardized digital demonstration of accounting aspects such as data extracts, business reports, tax returns and financial statements. This language is an integral part of the accounting profession as it is being integrated into the accounting curriculum. Furthermore, businesses are required to submit their financial information in the form to XBRL to different authorities such as government regulators or the SEC (Cohen et al, 2005). The major method of communication among accountants is the memos and the emails. Memorandums are used to communicate internally with accountants, departments or clients.  

Tata Docomo Essay Example for Free

Tata Docomo Essay EXECUTIVE SUMMARY TATA DOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSMplatform arising out of the Tata Groups strategic alliance with Japanese telecom majorNTT DOCOMO in November 2008. Tata Teleservices has received a pan-India licenseto operate GSM telecom services, under the brand TATA DOCOMO and has also beenallotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles.India is the fastest growing major mobile market in the world.Building on leadingposition in the market,TTSL. Aims to capitalize on the growth potential to significantlyincrease the subscriber base and market share. The telecom sector is increasing dayby day and the competition is getting more and tougher. Initially Tataservice was providing CDMA and after tieup with DOCOMO they come up in . OBJECTIVES OF THE PROJECT The objectives of this study/project as follows: * To identify the strategies Tata Docomo is following to grab the Indian market. * To study the schemes and services provided by TataDocomo. * To study thevarious tariffs charged by TataDocomo. * To study the unique features and services offered by TataDocomo. * To perform a SWOT analysis of TATADocomo. * To know the impact of promotional activities on the purchasing behavior of the buyer. * To study the Customer satisfaction level regarding the services provided by TataDocomo. INTRODUCTION TATADOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSM platform arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand TATADOCOMO and has also been allotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles. The launch of the TATADOCOMO brand marks a significant milestone Indian telecom landscape, as it stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider with a50 percent market share. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technologies, as also products and services like the i-mode TM, mobile payment and a plethora of lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geographies, not just inside laboratories! DOCOMO is also a global leader in the VAS (Value Added Services) space, both in terms of services and handset designs, particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market under the TATADOCOMO brand. TATADOCOMO has also set up a Business and Technology Cooperation Committee, comprising of senior personnel from both companies. The committee is responsible for identification of the key areas where the two companies will work together. DOCOMO, the world’s leading mobile operator will work closely with Tata Teleservices Limited management and provide know- how on helping the company develop its GSM business. Despite being a late entrant, TataIndicom, TTSLs CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire line Services. HISTORY Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATADOCOMO brand name. TATADOCOMOarises out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATADOCOMO has received a pan-India license to  operate GSM telecom services and has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 14 of India’s 22 telecom Circles in a quick span of under six months. The company plans to launch pan-India operations by the end of FY 2009-10.TATADOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per- second tariff option-part of its ‘Pay for What You Use’ pricing paradigm. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is the clear market leader, used by over 50% of the country’s mobile phone users. Corporate Philosophy With the aim of creating a new world of communications culture, we NTT DOCOMO will devote all the skills, know-how and energy towards the establishment of more personal communication with our customers that contribute to their heartfelt satisfaction. A New World of Communications Culture More personal communication * Reliable access * Real time access * E-communicationOne-to-one â€Å"personal * This gives birth to a new world of communications culture * Freedom to enjoy communications anytime, anywhere with anyone * Opening of endless lifestyle horizons  To achieve this In order to create a world of more innovative and enriched communications, we will improve service quality, aggressively move forward with the development of various services. We will also research and develop a more advanced user-friendly communications interface, and at the same time we will provide these services and technologies to an ever expanding area. Customer Satisfaction: * Communications those are always ready when needed. * Capability to contact whomever, from wherever and whenever the customer desires. * Happiness that comes from heart-to-heart communications. * Bringing customers another step closer to realizing their dreams. * Responding to every customer with consideration, courtesy and thoroughness. * Providing products that give customers easy and convenient access to cutting-edge functionality. To achieve this * First and foremost, we will fulfill expectations of customers by fulfilling our response to their needs through improved service quality, building original networks, enriching functionality and expanding the service area. In addition, by providing an expanding and ever-improving selection of services at inexpensive rates, we will deliver satisfaction to a growing diversity of customers. * Making the most of the talents of each individual in our company. * Respect for the individuality and sense of values that are unique to each person. * Enable internal corporate communication to flow free from vertical and horizontal organizational barriers. * Make the most of the ideas of each individual. * Foster a corporate culture that is not restricted by conventional thinking and systems. * Create a creative office environment that supports the fulfillment of the individual. * Fostering an open corporate culture that welcomes the ideas and views of the individual. * Evaluate personnel based on their merits. * Build a company that overflows with a challenging spirit. To achieve this  By improving our system and programs for the enhancement of human resources and unifying our human resource development, we will empower each individual to exert their skills to the utmost of their capabilities and discover new potential. At the same time, we will strive to create a workplace that motivates individuals through measures such as improvement of the working environment and labor conditions and enhancement of health and welfare benefits. VISION We will leverage our strength in executing complex global scale projects to make leading edge information and communication services affordable by all individual consumers and business in India. We will offer unparalleled value  to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders while enabling millions of India’s knowledge workers to deliver their services globally. STATISTICS * Third largest telecom network in the world. * Error! Hyperlink reference not valid.Largest operator in INDIA is BSNL. * INDIA’S mobile market is the fastest growing market in the world. * World’s leading Japan based Telecom Company. * Over the years technologies of DOCOMO has defined industry bench marks like 3G technology. * It is the global leader in value added services. * TATA telecom Incorporated in 1996. * Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. Deep involvement in the launch of 3G has inspired us to create an infrastructure that will allow people and all kinds of objects to communicate a wealth of information. Extended systems will link the home, the office and any number of other locations to bring greater convenience to all aspects of everyday life. For the future, it is our aim to incorporate information gathered by all five senses to achieve an array of services far beyond anything envisaged to date. * NTT DOCOMO is already making rapid progress in such areas through a wide range of innovative research, building expertise and techniques as we move forward towards exciting new business opportunities. * Innovating dreams * Our goal is to create a broad array of exciting new services. Services that will bring undreamed-of convenience to people everywhere. * In addition to Audio Barcodes and 3D Display System introduced in this website, cutting edge technologies beyond the imagination are already under development. These include a system that makes distant objects feel like an extension of the human body for ultra realistic experiences, and advanced chips that will allow items such as household appliances to communicate. Whats more, we are actively realizing 4G technology such as MIMO (Multiple-Input-Multiple-Output) multiplexing technology and a wireless access communications system, as well as contributing to the establishment  of specifications for global standardization. * Researchers at NTT DOCOMO have a clear vision of the future. A future that will unite all of the above advances and many more, to create a world where people can communicate at a higher level, regardless of time and space * Telecom industry in India is dominated by major companies like Airtel, Vodafone in GSM services. * Competition is very intense due to low differentiation. * India ended March this year with 391.76 million mobile lines and teledensity is around 36.98. * Airtel enjoys 33.9%, Idea 11.6% Vodafone 19.6 and Tata CDMA has 7.2% of market share respectively. * PRICE * It having attractive tariff plan:TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. Disruptive Innovation in the Indian Telecom Industry by TataDocomo Wikipedia defines disruptive innovation as an innovation that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Indian Telecom space was â€Å"Disrupted† by TataDocomo when they came out with a ‘1 paisa per second’ tariff. We have earlier seen how Reliance India Mobile changed the mobile industry by coming up with the lowest tariff in the beginning of this decade. The call charges were around Rs 2-3 per minute and because of Reliance this was brought down to around Re 1 per minute. TataDocomo was the next one to employ disruptive innovation in the Indian mobile industry. Currently the game is not played on the price front but Value added services front, which is evident from the advertisements of Airtel (Madhavan and VidyaBalan) and Vodafone (Zoozoos) in the past. If Aircel is redefining how telecom operators approach value added services and GPRS in India, TataDocomo is doing its bit to change billing practices. The joint venture between Tata Teleservices and Japanese telecom major NTT Docomo officially began rollouts with a plan to invest $2 billion for its pan-India GSM services. Customer Satisfaction The 21 century belongs to the service sector. The customer of yesteryear was a silent person who uncomplainingly purchased the goods from the market place. There is a new customer emerging today. Customer satisfaction can be  defined as, customer satisfaction is the feeling derived by the consumer when he compares the actual performance of the product’s with the performance that he expects of it. The measurement of the customer satisfaction typically begging when a company realizes that their customer s is the people, who provide the revenues that, hopeful, will cover expenses. Most companies start by establishing a customer satisfaction baseline. Then they target year by year improvement. Understanding customer requirement and delivering superior quality goods and services to achieve composer satisfaction lead to the retention and growth of the customer. General Idea about the satisfied customer: Satisfaction is a persona’s feeling of the pleasure or disappointment. It is resulting from comparing a product’s perceived performance with his or her expectations from it. Satisfaction is more of an emotional concept. Today organization are aiming at high satisfaction rather than at customer delight because customers who are just satisfied still find it easy to switch over when a batter offers comes along. Those who are highly satisfied are much less ready to switch over. High satisfaction or delight creates an emotional bound with the brand and customer starts looking at an offering emotionally and just rationally. The aim of marketing is to meet and satisfy target customers needs and wants but knowing customer is never simple. Customer may state their needs and wants but act otherwise. They may not be in touch with their deeper motivations. They may respond to influential to change their mind at the last minute. Some of today’s most successful companies are raising expectation and delivering performances to match. These companies are aiming at TCS- Total customer Satisfaction. Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer Loyalty: * These four factors will greatly affect your ability to build a loyal customer base: * Products that are highly differentiated from those of the competition. * Higher end products where price is not the primary buying factor. * Products with a high service component. * Multiple products for the same customer. * Loyal Customers and Loyal Workforces Building customer loyalty will be a lot easier if you have a loyal workforce not at all a given these days. It is especially important to retain those employees who interact with customers such as sales people, technical support, and customer-service people. Many companies give a lot of attention to retaining sales people but little to support people. The increasing trend today is to send customer service and technical support calls into queue for the next available person. This builds no personal loyalty and probably less loyalty for the firm. Before going this route, be sure this is what your customers prefer. Instant Feedback: Recently, many organizations have implemented feedback loops that allow them to capture feedback at the point of experience. For example, National Express, one of the UKs leading travel companies invites passengers to send text messages whilst riding the bus. This has been shown to be useful as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time. Listen to your customers: Is there anything more exasperating than telling someone what you want or what your problem is and then discovering that that person hasn’t been paying attention and needs to have it explained again? From a customer’s point of view, I doubt it. Can the sales pitches and the product babble. Let the customer talk and show them that you are listening by making the appropriate responses, such as suggesting how to solve the problem. MARKETING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company is offering a 1 second pulse instead of the usual 1 minute pulse that other telecom operators are offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A nifty little application â€Å"How much can you really save† on  Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually applies. MARKETING MIX 4P’S OF MARKETING MIX: * Product * Price * Place * Promotion. PRODUCT: TATADOCOMO having good range of services.TataDocomo provides both postpaid and prepaid services. TataDocomo having good quality network which provides clarity in voice. PRICE:It having attractive tariff plan: TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. PLACE:It is having good range of channels of distribution: As Tata already exist in this field of telecommunications as TataIndicom. It has wide range of channels of distribution to sell TATADOCOMO services. PROMOTION:Advertising: TATADOCOMO following different style of advertising pattern in TV ‘and newspapers. Due to that reason it was reaching public very fast. TATADOCOMO PRICING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company offers a 1 second pulse instead of the usual 1 minute pulse that other telecom operators were offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A fifty little application â€Å"How much can you really save† on Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually apply. Now while this plan might sound unique, it isn’t that it hasn’t been tried before back in 2004, TataIndicom had launched 1 second pulse plans, which going by their current plans, appears to have been shelved. At present, TataDocomo has launched voice portals, 24-hour music, cricket commentary and voice chat, apart from offering free Missed Call Alerts and VoiceMail. Interestingly, voice based services are also being priced with a per-second-pulse: 24 hour music and voice chat are priced at Rs. 0.02/second. Caller Tune search service ‘Genie’ is also being priced at Rs. 0.02/second. This is a marked change, again, from the per minute pricing, and can offer consumers cheaper options. Mobile pricing innovation – TataDocomo now charges per website for Mobile Browsing! This is surely a first world over – TataDocomo have gone ahead and launched an innovative mobile Internet offering which allows users unlimited usage of their favorite websites on mobile for a fixed cost. TataDocomo has been forefront in coming up with various attractive pricing schemes, especially, in the pay-per-use paradigm. They were first to introduce pay per second billing on calls, which now is followed by every mobile service provider. They followed it with pay-per-minute and pay-per-call pricing plans as well which has made them one of the fastest growing Mobile companies in India. The new pay-per-website offering however, takes it to a complete different level and unheard of pricing strategy. This is a very thoughtful strategy and something which has potential to growth rapidly. TataDocomo pricing strategy. Pay per site offer two combination: * Those only interested in single websites need to pay Rs 10 per site * Those with multiple site browsing needs can opt for a combo pack at just Rs 25 per month. Customers have a bundle of options within various categories of social networking sites (Facebook, Twitter, and Linked In, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo! Messenger, Nimbuzz). Having said this, there is also a caveat – If you thought it was valid for unlimited use†¦it is not. TataDocomo pay per site plan categorizes each service under 2 different genres – Social Networking Site and Emailing Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb. We have b een quite impressed the way TataDocomo have gone about their innovative pricing models as well as marketing strategies. â€Å"Per Character† SMS Pricing On 8th September 2009, the GSM branch of the Indian carrier Tata introduced a novel pricing strategy for text messaging. Under the brand â€Å"Diet-SMSâ€Å", Tata-DOCOMO bills its customers â€Å"by-the-character†, rather than on a per message basis. It is a very attractive marketing scheme, since many wireless subscribers, almost by habit, tend to pepper their text messages with abbreviations and acronyms. Under the new plan, Tata-Docomo charges â€Å"one paisa per character†. For example, a text which reads â€Å"tnx† (for â€Å"thank-you†) is charged at 3paise instead of the normal sms charge. The Impact TataDocomo has gathered significant market share, owing to its pricing strategies. Existing mobile operators are matching the price and the clear winners are the subscribers since all the competition is sending the prices downhill. ADVERTISING MEDIA CHANNELS India TataDocomo, the youngest among telecom players in India to offer GSM, is Presently banking on its services to garner visibility and a share in the telecom pie. The launch of TataDocomo also announced the intention of the brand to associate with the thought do. TataDocomo, for the first time in the country, offered pay-per-second billing; though other telecom providers have followed suit since. The company has carried out a few adverts that highlight the brands unique features and some other topical advertising during Ganesh Chaturthi and Diwali. The latest from the GSM provider is the Friendship Express TVC. The ad opens inside train, where everyone is doing their own thing. A couple of the travelers dont like the solemn mood and start humming the Docomo tune. Slowly and steadily, others pitch in and soon most of the train is singing along.   The ad ends with the super, Why walk alone when we can dance together.Cutting through the clutter that the Indian telecom landscape fin ds itself in with customers forced to jostle with confusing and complicated products, services and tariff plans Tata DOCOMO is ‘Doing the New’ again, with the launch of its new brand campaign,  aptly titled ‘Keep It Simple’. Tata DOCOMO’s unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season. It focuses largely on how Tata DOCOMO simplifies the telecom experience, and hence the consumer’s life, by providing differentiated products and services. Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things. This campaign is simple, captures the various moods of Ranbirdepicting those of Tata DOCOMO Advertisement strategy TataDOCOMO ropes in RanbirKapoor as brand ambassador NEW DELHI: TataDocomo, the GSM brand of Tata Teleservices (TTSL), today appointed Bollywood star RanbirKapoor as its brand ambassador. The company has inked a two-year contract with Kapoor and will roll out various televisions, print and outdoor campaigns with the actor, starting with the upcoming Indian Premier League (IPL) tournament. We think TataDocomo is an inspirational brand and so is the charm and personality of RanbirKapoor, so it is a great match. We will leverage him in various campaigns to build the brand further, TTSL Head Corporate Marketing Gurinder Singh Sandhu told PTI. TataDOCOMO will undertake various marketing initiatives with RanbirKapoor, including television commercials, print campaigns, outdoors and retail front displays, he added. The company will introduce its new campaign during the IPL tournament, which kicks off on April According to media analysts, TataDocomo is expected to spend in excess of Rs 50 crore for the 360-degree campaign during the IPL season. Other telecom operators like BhartiAirtel, Idea Cellular and Reliance Communications have also appointed Bollywood stars as their brand ambassadors. While Airtel has worked with Shahrukh Khan, Saif Ali Khan and KareenaKapoor, Idea Cellular has AbhishekBachchan as its ambassador. Reliance Communications has worked with HrithikRoshan. Vodafone, on the other hand, has found success with its Zoozoos, the egg shaped cartoon characters featured in its ad campaign. Market Competitors of TataDocomo: * Airtel * Reliance Communication * BSNL * Idea * Aircel * Vodafone * SERVICES NETWORK AVAILABLE * Currently, TataDocomo mobile services available in these following circles: * Bihar Jharkhand * Tamil Nadu * Orissa * Andhra Pradesh * Karnataka * Kerala * Kolkata * Maharashtra Goa * Madhya Pradesh * Chhattisgarh * Haryana * Chennai * Eastern Uttar Pradesh * Western Uttar Pradesh * Punjab * Rajasthan ,Recently LaunchedAandRest of West Bengal, Recently Launched. PLANS Tata DOCOMO Daily Plans. When every day is different, why have a fixed plan? A brand new day calls for a brand new plan. Choose from Daily plans on local, STD, Night calling, GPRS Music and make your own Daily Plan. Benefits: * Anytime purchase * Minimal cost * Ease of process How to subscribe: Dial *141# and choose from Daily plans on local, STD, Night calling, GPRS Music. Product options:- Daily Rental Packs (Rs.2) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Weekly Rental Packs (Rs.10) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Talk More * 30 local minutes @ Rs.5 onTata DOCOMO Network. * 30 local minutes @ Rs.12 across Networks. * 30 local/National minutes @ Rs.14 * 10 Local/National minutes @ Rs.5 | Night Talk * Now converse through the night. 60 Free Local Night minutes onTata DOCOMO Network. * 30 Free local On-net minutes @ Rs.3 * 20 Free local minutes @ Rs.5 | | a. GPRS10MB Free Browsing @ Rs.5 only.| World Calling * 10 minutes to USA/Canada @ Rs.20 * 5 minutes to USA/Canada @ Rs.10| a. Entertainment15 minutes FREE music @ Rs.5| a. CricketCricket Alerts @ Rs.5/day| Terms and Conditions: * Daily implies active till 12 midnight on the same day of pack activation. Ex: A subscriber activated the pack on 25th Feb10 then the pack with daily validity will expire at midnight of 25th Feburary10#. * In case on night packs the expiry of the pack will be 7 am of the next day of activation of the pack. Ex: A subscriber activated the night pack on 25th Feb10 then the pack with daily validity will expire at 7 am of 26th Feburary10#. * The pack will get activated maximum within 2 hrs of request receipt on the system. You will get an automated confirmation SMS once the same is configured on our systems. * You can activate multiple packs in a day. Competitor Analysis The competition has intensified the past few months with new players and schemes coming in. There has never been a better time for the customer to get a mobile phone connection There are at least six if not more operators to choose from in ever circle. In June 09, TATA DOCOMO broke the old system of tariff by introducing per second billing system. As soon as they did this, the other followed suit with price cuts everywhere. Suddenly the idea of calls being free was not so outrageous. The prices were reduced to such an extent that the viability of the business was in questions. The competitive environment of TATA DOCOMO can be looked at from the following perspectives Airtel v/s TataDocomo * The equal competitors are coming up with their new tariffs, plans, special packs and their varying services to prove themselves to be much competitive and trying to anchor them firmly in this mobile sector. * Currently the TataDocomo came up with its services with an all new tariff scheme of pay per second which has brought out a massive revolution in the market. * On 30th Oct the leading mobile service provider BhartiAirtel launched their much awaited â€Å"Pay per Second† tariff all throughout India. The tariff comparison with Airtel and TATADocomo is as follows, * Airtel with its inception on 2001 renders number of customers but their tariff, call rates to different network makes confusion and remains unstable. But Docomo’s 1p/sec throughout India makes consumers to keep track of their account and controls expenses. Airtel has kept different SMS charges even in their Pay Per Second plan with local sms being charged at Re.1 and National sms at Rs.1.50, whereas Docomo introduced SMS charges based on the number of characters. No recharges are needed to opt for per second calling after one year. * Package activation of Airtel ranges from Rs.64 to Rs.99 and varies from circle to circle. Docomo’s does not charge anything extra for activating the per second pack since the tariff plan by default is on per second basis. * The Airtel tariff calculation is hard ranging from 1p/sec to 1.2p/sec , but 20% higher to other operators whereas A2A calls are kept at 1p/sec and that to other operators are charged at 1.2p/sec. But TataDocomo is offering a limited period offer of STD calls at 1p/sec. But Airtel is older than Docomo so it has compact network links than Docomo , so this is the place where Docomo has to establish itself. Meanwhile it is found that Docomo with both GSM and CDMA network added over ‘4 million’ subscribers in September, beating market leader BhartiAirtel yet again. Airtel had 2.5 million new users in September. SWOT ANALYSIS * STRENGTH * WEAKNESS * OPPORTUNITIES * THREATS STRENGTHS: * First to introduce seconds’ tariff plan (seconds pulse) * Good brand image of Tata services * Having large variety of plans * Plans are affordable by any common person. WEAKNESS: * Signal strength. * Postpaid connections are not available as of now. * Customer services are not satisfactory. * Concentrating only on rural areas. OPPORTUNITIES: * Have a great opportunity to expand its services. * To introduce any new plans for internet users. * Introduce 3G compatible services. * To introduce new combined plans like, SMS, Internet, Calling integrated offers. THREATS: * If signal strength is not increased it may lead to change in the network service by the customers. * Tata has to clarify whether this 1ps/sec will continue till its lifecycle. * Heavy competition from all other network providers. INTERNAL ENVIRONMENTAL ANALYSIS OF TATA DOCOMO Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limiteds (TTSL) telecom service on the GSM platform-arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. Variety of plans on offer Tata Docomo focuses not only on the price but also makes sure that the variety of services offered is not compromised. There are a number of tariff plans for post pay customers as well as for prepay customers. WEAKNESSES OF TATA DOCOMO One major weakness of this organization would be the lack of adequate infrastructure to service the subscribers that it may initially achieve owing to the low prices. The key issue would be network coverage, where the customers would prefer that a call go through, or not be disconnected, than save Rs. 0.5-Re.1 on a call. At the same time, since operators have so far been focused on the â€Å"land-grab† MORALE OF EMPLOYEES IN AN ORGANISATION Good Morale Morale is a way of describing how people feel about their jobs, employers and companies, and those feelings are tied to the behaviors and attitudes that employees exhibit in the workplace. When employees have good morale, they feel committed to their employers, loyal to their jobs and motivated to be productive. They work harder, produce more, meet deadlines and give it their all. Low Morale According to BNET, a website that offers business management advice, low morale takes a toll on employee performance and productivity. Employees become less motivated to work, less committed to their employers, exhibit an attitude of indifference and are absent more often. Companies pay the consequences of low morale, as less work gets done and time and money are wasted. Such characteristics may not always indicate low morale. Be sure  that you dont misdiagnose employees as having low morale when they may just be having a bad day. Low morale is indicated by a pattern of these behaviors and attitudes over time. MANAGEMENT SYSTEM OF TATA DOCOMO The goal of the Management System and OrganisationOptimisation is to introduce a new organisation and management system at the level of a selected company or a group of companies (holding), as the case may be. The solutions standard subject matter is the conceptual preparation of the clients new organization and the implementation thereof, which is broken down into detailed organisational and functional patterns including job structure and category. Other steps include a preparation of the companys (holding) management rules, setting the basic functions, competencies, powers and responsibilities for individual management levels of a company (holding), and the preparation of a companys (holding) basic internal policies. ORGANISATIONAL CULTURE OF TATA DOCOMO In TATA DOCOMO the organizational culture is the workplace environment formulated from the interaction of the employees in the workplace. Organizational culture is defined by all of the life experiences, strengths, weaknesses, education, upbringing, and so forth of the employees. While executive leaders play a large role in defining organizational culture by their actions and leadership, all employees contribute to the organizational culture. EXTERNAL ENVIRONMENTAL ANALYSIS- Political- †¢ Not favourable in terms of Recent spectrum allocation {2G-scam}. †¢ Political lobbying is prevalent and many companies are taking advantage of it.It has become ubiquotious and creates lots of hassels for the firms. †¢ Due to 2G Scamtherre will be tighter control and auditing system. †¢ Also UPA will bring some new changes as the social pressure is so high{Anna hazaremovemenet}.Some new guidelines are coming up. †¢ TATA may get truly  benefitted by their inherent policy of no form of corruption.TATADocomo should be ready for a patient game so that this political uncertainity gets settled. ECONOMICAL- †¢ Teledensity has improved from under 4% in March 2001 to 53% by the end of March 2010.Cellular telephony has emerged as the fastest moving business segment. †¢ Due to high growth rate,hgherteledensity and sustainable domestic demand cellular telephony will surely reamain in the pink of health in India. †¢ Unexplored rural market.Usage may be low but volume can be high. †¢ Due to immense competition and lowest call rates in the world there are wafer thin margins as well. SOCIAL †¢ Youth population is increasing,adoption to new technologies has become daily routine,more litracy rate and more purchasing power of Domestic consumers makes this industry more than attractive. †¢ Youth will control the economy within next 10 years and companies need to meet their ever changing and newest deamands. †¢ Plans and tariffs need to be updated according to current demand and social habbits. †¢ Devolopment of new apps and cool value added services are in demand. TECHNOLOGY- †¢ Tata Docomo is enjoying the distinct advantage of the backing up of NTT Docomo which proven innovative technology.It is first in Inidia to roll out 3G services in India resulted a growth of 30%-40% in VAS and also planning to bring in 3G enabled mobile phones at an affordable price. †¢ It should try to capitalize the capabilities of Wimaxtechnologies,a high speed data connection,which is supposed to have 12 million subscribers by 2012. †¢ As 3G technologies has made in roads in India there is a growing emphasis on speed and coverage. ENVIRONMENTAL- †¢ People have growing concern about the kind of damage cellular wave do to the brain and other parts of the body. †¢ TATA Docomo should be the first to acknowledge the concern of the people by innovating ways that that can make the waves less harmfull. LEGAL- †¢ Recently due to alligations and speculations surrounding the 2G Spectrum sale many service providers are in legal doldrums and have to face wrath of CBI and judiciary. †¢ Whereas TATA Docomo has benefitted from his fare policies,it should par its back for this and march on with the progress it has seen with full vigour, Recommendations * The availability of recharge voucher should be made available when required by the customers. As this give the good impression about the company. * The network coverage is another asset for the company’s image, which needs to be preserved in future. * The overall image of the customer care services was found to be good but with some loopholes related to delays in problem solving. * The company should be more prompt in handling the queries and problem of the customer, which is vary essential for the prepaid card so as to retain the customers with the company in future. * The customer care executives should be more efficient in handling the customer and also more friendly and polite their conversation, while dealing with the customer. * After sales service is required to be maintained properly, which is not up to the mark * Call rates is affordable so it should be maintained at this level. * Many people are using mobile, but majority of them are not aware of the technology they are using. Manytines it happens that a person doesn’t know which technology satisfied his need. Hence awareness should be created among them regarding advantages and differences in the technology. * Supplementary facilities like call wait, call forward, call hold, call divert, call conference should be made more effective to attract customers. CONCLUSION After analysis and interpretation of the data it can be concluded that TataDocomo is providing a broad range of various schemes ranging from international calling to hello tunes. This is the critical factor to attract  various customers. Wide range of schemes is also leading to increase in number of customers with rapid pace for TaTA Tariff charges introduced by the TataDocomo are found to be cheaper than other services. TataDocomo has emerged as a giant killer due to their tariff plans and heading towards the position of dominator. TataDocomo is providing some unique features and services like pay per second, SMS per character, pay per site plans that are making them being different from their competitors. Awareness of the TataDocomo is spreading widely among people due to their promotional activities. Buyers are now insisting for cheaper plans or threatening to opt out. Majority of the customers are satisfied with the services of the Tata Docomo and they are not ready to switch on to other service providers.