Leaders are born and not made critically discuss Essay

Leaders are born and not made critically discuss - Essay Example Today's dynamic environment requires leaders to be flexible enough to drive change in the organization. The paper elaborates and critically discusses the different leadership approaches and theories. It critically analyzes the statement that "leaders are born not made" in the light of the views of different authors on various theories. In the early twenty century, it was considered that the leaders are born and cannot be made. It was assumed that there must be three qualities in every leader and on the basis of these qualities the leaders can be judged. Personality, physicality and mentality were the elements that were found mandatory to be a leader. It was also thought that the organizations having an ability to recognize great leaders would touch the pinnacle of success (Horner 1997). According to this view, the leaders are born and these qualities cannot be developed. Without the natural capabilities and abilities no one could become a leader. These leadership qualities are the gift of nature that can be given to any one regardless of sex, nationality and origin. Horner suggests that a number of researches have been carried out to distinguish the qualities of a leader but so far no great output has been achieved. The author says that there may be several situational and environmental factors that add up to a leader's effectiveness (1997). According to a famous Michigan and Ohio State leadership study in the context of an organization, consideration and initiation as two most important factors. The same was proved with the research carried out at other several colleges and universities. In the presence of this research, it can be said that leadership qualities are not necessarily inborn but it can also be grown in the employees (Horner 1997). Leadership is something keenly related to the behaviors that can be taught to the employees. The employees are not necessarily born with leadership qualities but these are the qualities that can rise up in the employees. If the employees are motivated and trained in the manner there is no reason why the maximum output is not achieved and they will surely be proved themselves as the great prospective leaders. Some researchers have moved forward with their research to discover what leadership behaviours are and how the behaviours of leader can be distinguished from their subordinates. In the light of those behaviours the art of leadership could be taught. Such researches focus on both people oriented and task oriented actions of behaviour. (Horner 1997). This behaviour can be learned instead of considering that these are inborn factors. There are several leadership theories that elaborate leadership behaviours, traits and qualities. These theories explain the different aspect of leadership and qualities of a good leader or weather these can only be the inborn qualities or they can be taught as well. The first theory is the great man theory that says that the "leaders are born and not made". According to the theory, the great leadership abilities are inherited and can not be taught to any one. Further only the great man can lead and the subordinates are made to obey these great men (Roberts 1994). The great leaders show up when there is a great need of them. The main idea of the Great man theory was the recognition of the great people as natural born leaders. The theory further says that the history has been formed by great leaders. Mostly the people of

History- peasants in middle ages -book of hours Essay

History- peasants in middle ages -book of hours - Essay Example Those are good days. This morning, however, we all awoke and had to begin work without any food to prepare us for the long day ahead. My task for the day was to work on the land for the Lord of the manor, starting to plant some of the crops for the year ahead. My father died at the age of 27, but before this he was a skilled craftsman, carving all the tools necessary for the horses of the manor. It was said that he was the best of his age and many other Lords had tried to buy his services, but he died before I was born so I could not learn his skill. I am therefore relegated to mere farm work. It is cold today, as it is early Spring and my hands are so sore from the weather that it is hard to work quickly. It may mean a beating from the Lord as time is precious when it comes to crops, as the fertilization needs to start next week or the manor risks losing profit. I am wearing my best woollen tunic and have managed to wrap the animal skin I use for a blanket around me, but still the weather is bitingly cold and it is a relief to finally see the sun rise. After hours of work, which I can only estimate to be 8 from the pattern of the sun, it is time to head back to the stables to see what food I can find. The other serfs from the manor estate are there, and everyone seems pleased that the sun is shining and work seems to be going well. Even my work on the farm has sped up since my hands have thawed out with the arrival of some spring weather. There are even some scraps of meat to have with the bread for lunch, which makes this an unusual day but we all go back to work comparatively well-fed and work continues in much the same way as it had this morning. The sky falls dark after a few more hours of work, and I know this is a sign that I need only work for a few hours more. Using the moon as a guide, work begins to slow down as accurate planting is impossible. My mother is ill, so after

IT Consultancy Essay Example | Topics and Well Written Essays - 500 words

IT Consultancy - Essay Example They have a website that has information about all these issues regarding livestock. The problem with this website is that there is no functionality apart from providing information about the various activities in the organization. Due to this, there is a need to have any small web based functionality on the website so that livestock dealers can connect with ILD and interact in a dynamic way. This, therefore, requires that the website has some dynamic aspect that will enable the two entities to communicate and interact more interactively (Grant, Hackney and Edgar 65). There is therefore a need to install e-livestock, which is a small functionality that will enable the dealers to search for livestock, send requests, get feedback and issue queries without having to write emails. This will enable sellers of livestock to send their requests to the website and get feedback. The new application will be an addition of a form to the website. This will require that the form is accessible from a web site, that is, it is web based. For a user to access the form there will be the need to have the following requirements: The above are the requirements for the use of the system. It is a small system because the website is already there. There is no development of the website from scratch. This is a small application that will be achieved using the smallest time

History- peasants in middle ages -book of hours Essay

History- peasants in middle ages -book of hours - Essay Example Those are good days. This morning, however, we all awoke and had to begin work without any food to prepare us for the long day ahead. My task for the day was to work on the land for the Lord of the manor, starting to plant some of the crops for the year ahead. My father died at the age of 27, but before this he was a skilled craftsman, carving all the tools necessary for the horses of the manor. It was said that he was the best of his age and many other Lords had tried to buy his services, but he died before I was born so I could not learn his skill. I am therefore relegated to mere farm work. It is cold today, as it is early Spring and my hands are so sore from the weather that it is hard to work quickly. It may mean a beating from the Lord as time is precious when it comes to crops, as the fertilization needs to start next week or the manor risks losing profit. I am wearing my best woollen tunic and have managed to wrap the animal skin I use for a blanket around me, but still the weather is bitingly cold and it is a relief to finally see the sun rise. After hours of work, which I can only estimate to be 8 from the pattern of the sun, it is time to head back to the stables to see what food I can find. The other serfs from the manor estate are there, and everyone seems pleased that the sun is shining and work seems to be going well. Even my work on the farm has sped up since my hands have thawed out with the arrival of some spring weather. There are even some scraps of meat to have with the bread for lunch, which makes this an unusual day but we all go back to work comparatively well-fed and work continues in much the same way as it had this morning. The sky falls dark after a few more hours of work, and I know this is a sign that I need only work for a few hours more. Using the moon as a guide, work begins to slow down as accurate planting is impossible. My mother is ill, so after

Discipline Profile of the Field of Accounting Research Paper

Discipline Profile of the Field of Accounting - Research Paper Example To determine how financially healthy a business is, the accounting statements prepared are based on accounting laws which are standardized to allow for fair comparison and the contrast between competing businesses (Rosacker et al, 2009). The language of accounting consists of symbols of currency, graphs, charts, reports and tables which express the business ideas of a company. This is because the accounting language is a clarification of a definite purpose. As such, it is imperative to logically hold that the major accounting purpose emanates from a definition, which is just like any other language which seeks to explain the meaning of term or concept. The genre of the language used can be classified as Metalanguage. Metalanguage is the language which uses symbols to explain or examine language. Such language is prevalent in accounting as the use of unique words such as ‘net income’ ‘equity’, ‘liabilities’, assets’, balance sheet’, ‘financial reports’ among others, creates a meaning which is only specific to business persons and the accounting field. In Meta language used in accounting, less importance is given to explanation or definitions (Pasternak, 2011). Extensive Business Reporting Language (XBRL) is a recent Meta language which has been introduced in the field of accounting. The new language seeks to improve the field of accounting by developing a customizable and standardized digital demonstration of accounting aspects such as data extracts, business reports, tax returns and financial statements. This language is an integral part of the accounting profession as it is being integrated into the accounting curriculum. Furthermore, businesses are required to submit their financial information in the form to XBRL to different authorities such as government regulators or the SEC (Cohen et al, 2005). The major method of communication among accountants is the memos and the emails. Memorandums are used to communicate internally with accountants, departments or clients.  

Tata Docomo Essay Example for Free

Tata Docomo Essay EXECUTIVE SUMMARY TATA DOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSMplatform arising out of the Tata Groups strategic alliance with Japanese telecom majorNTT DOCOMO in November 2008. Tata Teleservices has received a pan-India licenseto operate GSM telecom services, under the brand TATA DOCOMO and has also beenallotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles.India is the fastest growing major mobile market in the world.Building on leadingposition in the market,TTSL. Aims to capitalize on the growth potential to significantlyincrease the subscriber base and market share. The telecom sector is increasing dayby day and the competition is getting more and tougher. Initially Tataservice was providing CDMA and after tieup with DOCOMO they come up in . OBJECTIVES OF THE PROJECT The objectives of this study/project as follows: * To identify the strategies Tata Docomo is following to grab the Indian market. * To study the schemes and services provided by TataDocomo. * To study thevarious tariffs charged by TataDocomo. * To study the unique features and services offered by TataDocomo. * To perform a SWOT analysis of TATADocomo. * To know the impact of promotional activities on the purchasing behavior of the buyer. * To study the Customer satisfaction level regarding the services provided by TataDocomo. INTRODUCTION TATADOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSM platform arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand TATADOCOMO and has also been allotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles. The launch of the TATADOCOMO brand marks a significant milestone Indian telecom landscape, as it stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider with a50 percent market share. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technologies, as also products and services like the i-mode TM, mobile payment and a plethora of lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geographies, not just inside laboratories! DOCOMO is also a global leader in the VAS (Value Added Services) space, both in terms of services and handset designs, particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market under the TATADOCOMO brand. TATADOCOMO has also set up a Business and Technology Cooperation Committee, comprising of senior personnel from both companies. The committee is responsible for identification of the key areas where the two companies will work together. DOCOMO, the world’s leading mobile operator will work closely with Tata Teleservices Limited management and provide know- how on helping the company develop its GSM business. Despite being a late entrant, TataIndicom, TTSLs CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire line Services. HISTORY Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATADOCOMO brand name. TATADOCOMOarises out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATADOCOMO has received a pan-India license to  operate GSM telecom services and has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 14 of India’s 22 telecom Circles in a quick span of under six months. The company plans to launch pan-India operations by the end of FY 2009-10.TATADOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per- second tariff option-part of its ‘Pay for What You Use’ pricing paradigm. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is the clear market leader, used by over 50% of the country’s mobile phone users. Corporate Philosophy With the aim of creating a new world of communications culture, we NTT DOCOMO will devote all the skills, know-how and energy towards the establishment of more personal communication with our customers that contribute to their heartfelt satisfaction. A New World of Communications Culture More personal communication * Reliable access * Real time access * E-communicationOne-to-one â€Å"personal * This gives birth to a new world of communications culture * Freedom to enjoy communications anytime, anywhere with anyone * Opening of endless lifestyle horizons  To achieve this In order to create a world of more innovative and enriched communications, we will improve service quality, aggressively move forward with the development of various services. We will also research and develop a more advanced user-friendly communications interface, and at the same time we will provide these services and technologies to an ever expanding area. Customer Satisfaction: * Communications those are always ready when needed. * Capability to contact whomever, from wherever and whenever the customer desires. * Happiness that comes from heart-to-heart communications. * Bringing customers another step closer to realizing their dreams. * Responding to every customer with consideration, courtesy and thoroughness. * Providing products that give customers easy and convenient access to cutting-edge functionality. To achieve this * First and foremost, we will fulfill expectations of customers by fulfilling our response to their needs through improved service quality, building original networks, enriching functionality and expanding the service area. In addition, by providing an expanding and ever-improving selection of services at inexpensive rates, we will deliver satisfaction to a growing diversity of customers. * Making the most of the talents of each individual in our company. * Respect for the individuality and sense of values that are unique to each person. * Enable internal corporate communication to flow free from vertical and horizontal organizational barriers. * Make the most of the ideas of each individual. * Foster a corporate culture that is not restricted by conventional thinking and systems. * Create a creative office environment that supports the fulfillment of the individual. * Fostering an open corporate culture that welcomes the ideas and views of the individual. * Evaluate personnel based on their merits. * Build a company that overflows with a challenging spirit. To achieve this  By improving our system and programs for the enhancement of human resources and unifying our human resource development, we will empower each individual to exert their skills to the utmost of their capabilities and discover new potential. At the same time, we will strive to create a workplace that motivates individuals through measures such as improvement of the working environment and labor conditions and enhancement of health and welfare benefits. VISION We will leverage our strength in executing complex global scale projects to make leading edge information and communication services affordable by all individual consumers and business in India. We will offer unparalleled value  to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders while enabling millions of India’s knowledge workers to deliver their services globally. STATISTICS * Third largest telecom network in the world. * Error! Hyperlink reference not valid.Largest operator in INDIA is BSNL. * INDIA’S mobile market is the fastest growing market in the world. * World’s leading Japan based Telecom Company. * Over the years technologies of DOCOMO has defined industry bench marks like 3G technology. * It is the global leader in value added services. * TATA telecom Incorporated in 1996. * Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. Deep involvement in the launch of 3G has inspired us to create an infrastructure that will allow people and all kinds of objects to communicate a wealth of information. Extended systems will link the home, the office and any number of other locations to bring greater convenience to all aspects of everyday life. For the future, it is our aim to incorporate information gathered by all five senses to achieve an array of services far beyond anything envisaged to date. * NTT DOCOMO is already making rapid progress in such areas through a wide range of innovative research, building expertise and techniques as we move forward towards exciting new business opportunities. * Innovating dreams * Our goal is to create a broad array of exciting new services. Services that will bring undreamed-of convenience to people everywhere. * In addition to Audio Barcodes and 3D Display System introduced in this website, cutting edge technologies beyond the imagination are already under development. These include a system that makes distant objects feel like an extension of the human body for ultra realistic experiences, and advanced chips that will allow items such as household appliances to communicate. Whats more, we are actively realizing 4G technology such as MIMO (Multiple-Input-Multiple-Output) multiplexing technology and a wireless access communications system, as well as contributing to the establishment  of specifications for global standardization. * Researchers at NTT DOCOMO have a clear vision of the future. A future that will unite all of the above advances and many more, to create a world where people can communicate at a higher level, regardless of time and space * Telecom industry in India is dominated by major companies like Airtel, Vodafone in GSM services. * Competition is very intense due to low differentiation. * India ended March this year with 391.76 million mobile lines and teledensity is around 36.98. * Airtel enjoys 33.9%, Idea 11.6% Vodafone 19.6 and Tata CDMA has 7.2% of market share respectively. * PRICE * It having attractive tariff plan:TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. Disruptive Innovation in the Indian Telecom Industry by TataDocomo Wikipedia defines disruptive innovation as an innovation that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Indian Telecom space was â€Å"Disrupted† by TataDocomo when they came out with a ‘1 paisa per second’ tariff. We have earlier seen how Reliance India Mobile changed the mobile industry by coming up with the lowest tariff in the beginning of this decade. The call charges were around Rs 2-3 per minute and because of Reliance this was brought down to around Re 1 per minute. TataDocomo was the next one to employ disruptive innovation in the Indian mobile industry. Currently the game is not played on the price front but Value added services front, which is evident from the advertisements of Airtel (Madhavan and VidyaBalan) and Vodafone (Zoozoos) in the past. If Aircel is redefining how telecom operators approach value added services and GPRS in India, TataDocomo is doing its bit to change billing practices. The joint venture between Tata Teleservices and Japanese telecom major NTT Docomo officially began rollouts with a plan to invest $2 billion for its pan-India GSM services. Customer Satisfaction The 21 century belongs to the service sector. The customer of yesteryear was a silent person who uncomplainingly purchased the goods from the market place. There is a new customer emerging today. Customer satisfaction can be  defined as, customer satisfaction is the feeling derived by the consumer when he compares the actual performance of the product’s with the performance that he expects of it. The measurement of the customer satisfaction typically begging when a company realizes that their customer s is the people, who provide the revenues that, hopeful, will cover expenses. Most companies start by establishing a customer satisfaction baseline. Then they target year by year improvement. Understanding customer requirement and delivering superior quality goods and services to achieve composer satisfaction lead to the retention and growth of the customer. General Idea about the satisfied customer: Satisfaction is a persona’s feeling of the pleasure or disappointment. It is resulting from comparing a product’s perceived performance with his or her expectations from it. Satisfaction is more of an emotional concept. Today organization are aiming at high satisfaction rather than at customer delight because customers who are just satisfied still find it easy to switch over when a batter offers comes along. Those who are highly satisfied are much less ready to switch over. High satisfaction or delight creates an emotional bound with the brand and customer starts looking at an offering emotionally and just rationally. The aim of marketing is to meet and satisfy target customers needs and wants but knowing customer is never simple. Customer may state their needs and wants but act otherwise. They may not be in touch with their deeper motivations. They may respond to influential to change their mind at the last minute. Some of today’s most successful companies are raising expectation and delivering performances to match. These companies are aiming at TCS- Total customer Satisfaction. Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer Loyalty: * These four factors will greatly affect your ability to build a loyal customer base: * Products that are highly differentiated from those of the competition. * Higher end products where price is not the primary buying factor. * Products with a high service component. * Multiple products for the same customer. * Loyal Customers and Loyal Workforces Building customer loyalty will be a lot easier if you have a loyal workforce not at all a given these days. It is especially important to retain those employees who interact with customers such as sales people, technical support, and customer-service people. Many companies give a lot of attention to retaining sales people but little to support people. The increasing trend today is to send customer service and technical support calls into queue for the next available person. This builds no personal loyalty and probably less loyalty for the firm. Before going this route, be sure this is what your customers prefer. Instant Feedback: Recently, many organizations have implemented feedback loops that allow them to capture feedback at the point of experience. For example, National Express, one of the UKs leading travel companies invites passengers to send text messages whilst riding the bus. This has been shown to be useful as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time. Listen to your customers: Is there anything more exasperating than telling someone what you want or what your problem is and then discovering that that person hasn’t been paying attention and needs to have it explained again? From a customer’s point of view, I doubt it. Can the sales pitches and the product babble. Let the customer talk and show them that you are listening by making the appropriate responses, such as suggesting how to solve the problem. MARKETING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company is offering a 1 second pulse instead of the usual 1 minute pulse that other telecom operators are offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A nifty little application â€Å"How much can you really save† on  Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually applies. MARKETING MIX 4P’S OF MARKETING MIX: * Product * Price * Place * Promotion. PRODUCT: TATADOCOMO having good range of services.TataDocomo provides both postpaid and prepaid services. TataDocomo having good quality network which provides clarity in voice. PRICE:It having attractive tariff plan: TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. PLACE:It is having good range of channels of distribution: As Tata already exist in this field of telecommunications as TataIndicom. It has wide range of channels of distribution to sell TATADOCOMO services. PROMOTION:Advertising: TATADOCOMO following different style of advertising pattern in TV ‘and newspapers. Due to that reason it was reaching public very fast. TATADOCOMO PRICING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company offers a 1 second pulse instead of the usual 1 minute pulse that other telecom operators were offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A fifty little application â€Å"How much can you really save† on Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually apply. Now while this plan might sound unique, it isn’t that it hasn’t been tried before back in 2004, TataIndicom had launched 1 second pulse plans, which going by their current plans, appears to have been shelved. At present, TataDocomo has launched voice portals, 24-hour music, cricket commentary and voice chat, apart from offering free Missed Call Alerts and VoiceMail. Interestingly, voice based services are also being priced with a per-second-pulse: 24 hour music and voice chat are priced at Rs. 0.02/second. Caller Tune search service ‘Genie’ is also being priced at Rs. 0.02/second. This is a marked change, again, from the per minute pricing, and can offer consumers cheaper options. Mobile pricing innovation – TataDocomo now charges per website for Mobile Browsing! This is surely a first world over – TataDocomo have gone ahead and launched an innovative mobile Internet offering which allows users unlimited usage of their favorite websites on mobile for a fixed cost. TataDocomo has been forefront in coming up with various attractive pricing schemes, especially, in the pay-per-use paradigm. They were first to introduce pay per second billing on calls, which now is followed by every mobile service provider. They followed it with pay-per-minute and pay-per-call pricing plans as well which has made them one of the fastest growing Mobile companies in India. The new pay-per-website offering however, takes it to a complete different level and unheard of pricing strategy. This is a very thoughtful strategy and something which has potential to growth rapidly. TataDocomo pricing strategy. Pay per site offer two combination: * Those only interested in single websites need to pay Rs 10 per site * Those with multiple site browsing needs can opt for a combo pack at just Rs 25 per month. Customers have a bundle of options within various categories of social networking sites (Facebook, Twitter, and Linked In, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo! Messenger, Nimbuzz). Having said this, there is also a caveat – If you thought it was valid for unlimited use†¦it is not. TataDocomo pay per site plan categorizes each service under 2 different genres – Social Networking Site and Emailing Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb. We have b een quite impressed the way TataDocomo have gone about their innovative pricing models as well as marketing strategies. â€Å"Per Character† SMS Pricing On 8th September 2009, the GSM branch of the Indian carrier Tata introduced a novel pricing strategy for text messaging. Under the brand â€Å"Diet-SMSâ€Å", Tata-DOCOMO bills its customers â€Å"by-the-character†, rather than on a per message basis. It is a very attractive marketing scheme, since many wireless subscribers, almost by habit, tend to pepper their text messages with abbreviations and acronyms. Under the new plan, Tata-Docomo charges â€Å"one paisa per character†. For example, a text which reads â€Å"tnx† (for â€Å"thank-you†) is charged at 3paise instead of the normal sms charge. The Impact TataDocomo has gathered significant market share, owing to its pricing strategies. Existing mobile operators are matching the price and the clear winners are the subscribers since all the competition is sending the prices downhill. ADVERTISING MEDIA CHANNELS India TataDocomo, the youngest among telecom players in India to offer GSM, is Presently banking on its services to garner visibility and a share in the telecom pie. The launch of TataDocomo also announced the intention of the brand to associate with the thought do. TataDocomo, for the first time in the country, offered pay-per-second billing; though other telecom providers have followed suit since. The company has carried out a few adverts that highlight the brands unique features and some other topical advertising during Ganesh Chaturthi and Diwali. The latest from the GSM provider is the Friendship Express TVC. The ad opens inside train, where everyone is doing their own thing. A couple of the travelers dont like the solemn mood and start humming the Docomo tune. Slowly and steadily, others pitch in and soon most of the train is singing along.   The ad ends with the super, Why walk alone when we can dance together.Cutting through the clutter that the Indian telecom landscape fin ds itself in with customers forced to jostle with confusing and complicated products, services and tariff plans Tata DOCOMO is ‘Doing the New’ again, with the launch of its new brand campaign,  aptly titled ‘Keep It Simple’. Tata DOCOMO’s unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season. It focuses largely on how Tata DOCOMO simplifies the telecom experience, and hence the consumer’s life, by providing differentiated products and services. Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things. This campaign is simple, captures the various moods of Ranbirdepicting those of Tata DOCOMO Advertisement strategy TataDOCOMO ropes in RanbirKapoor as brand ambassador NEW DELHI: TataDocomo, the GSM brand of Tata Teleservices (TTSL), today appointed Bollywood star RanbirKapoor as its brand ambassador. The company has inked a two-year contract with Kapoor and will roll out various televisions, print and outdoor campaigns with the actor, starting with the upcoming Indian Premier League (IPL) tournament. We think TataDocomo is an inspirational brand and so is the charm and personality of RanbirKapoor, so it is a great match. We will leverage him in various campaigns to build the brand further, TTSL Head Corporate Marketing Gurinder Singh Sandhu told PTI. TataDOCOMO will undertake various marketing initiatives with RanbirKapoor, including television commercials, print campaigns, outdoors and retail front displays, he added. The company will introduce its new campaign during the IPL tournament, which kicks off on April According to media analysts, TataDocomo is expected to spend in excess of Rs 50 crore for the 360-degree campaign during the IPL season. Other telecom operators like BhartiAirtel, Idea Cellular and Reliance Communications have also appointed Bollywood stars as their brand ambassadors. While Airtel has worked with Shahrukh Khan, Saif Ali Khan and KareenaKapoor, Idea Cellular has AbhishekBachchan as its ambassador. Reliance Communications has worked with HrithikRoshan. Vodafone, on the other hand, has found success with its Zoozoos, the egg shaped cartoon characters featured in its ad campaign. Market Competitors of TataDocomo: * Airtel * Reliance Communication * BSNL * Idea * Aircel * Vodafone * SERVICES NETWORK AVAILABLE * Currently, TataDocomo mobile services available in these following circles: * Bihar Jharkhand * Tamil Nadu * Orissa * Andhra Pradesh * Karnataka * Kerala * Kolkata * Maharashtra Goa * Madhya Pradesh * Chhattisgarh * Haryana * Chennai * Eastern Uttar Pradesh * Western Uttar Pradesh * Punjab * Rajasthan ,Recently LaunchedAandRest of West Bengal, Recently Launched. PLANS Tata DOCOMO Daily Plans. When every day is different, why have a fixed plan? A brand new day calls for a brand new plan. Choose from Daily plans on local, STD, Night calling, GPRS Music and make your own Daily Plan. Benefits: * Anytime purchase * Minimal cost * Ease of process How to subscribe: Dial *141# and choose from Daily plans on local, STD, Night calling, GPRS Music. Product options:- Daily Rental Packs (Rs.2) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Weekly Rental Packs (Rs.10) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Talk More * 30 local minutes @ Rs.5 onTata DOCOMO Network. * 30 local minutes @ Rs.12 across Networks. * 30 local/National minutes @ Rs.14 * 10 Local/National minutes @ Rs.5 | Night Talk * Now converse through the night. 60 Free Local Night minutes onTata DOCOMO Network. * 30 Free local On-net minutes @ Rs.3 * 20 Free local minutes @ Rs.5 | | a. GPRS10MB Free Browsing @ Rs.5 only.| World Calling * 10 minutes to USA/Canada @ Rs.20 * 5 minutes to USA/Canada @ Rs.10| a. Entertainment15 minutes FREE music @ Rs.5| a. CricketCricket Alerts @ Rs.5/day| Terms and Conditions: * Daily implies active till 12 midnight on the same day of pack activation. Ex: A subscriber activated the pack on 25th Feb10 then the pack with daily validity will expire at midnight of 25th Feburary10#. * In case on night packs the expiry of the pack will be 7 am of the next day of activation of the pack. Ex: A subscriber activated the night pack on 25th Feb10 then the pack with daily validity will expire at 7 am of 26th Feburary10#. * The pack will get activated maximum within 2 hrs of request receipt on the system. You will get an automated confirmation SMS once the same is configured on our systems. * You can activate multiple packs in a day. Competitor Analysis The competition has intensified the past few months with new players and schemes coming in. There has never been a better time for the customer to get a mobile phone connection There are at least six if not more operators to choose from in ever circle. In June 09, TATA DOCOMO broke the old system of tariff by introducing per second billing system. As soon as they did this, the other followed suit with price cuts everywhere. Suddenly the idea of calls being free was not so outrageous. The prices were reduced to such an extent that the viability of the business was in questions. The competitive environment of TATA DOCOMO can be looked at from the following perspectives Airtel v/s TataDocomo * The equal competitors are coming up with their new tariffs, plans, special packs and their varying services to prove themselves to be much competitive and trying to anchor them firmly in this mobile sector. * Currently the TataDocomo came up with its services with an all new tariff scheme of pay per second which has brought out a massive revolution in the market. * On 30th Oct the leading mobile service provider BhartiAirtel launched their much awaited â€Å"Pay per Second† tariff all throughout India. The tariff comparison with Airtel and TATADocomo is as follows, * Airtel with its inception on 2001 renders number of customers but their tariff, call rates to different network makes confusion and remains unstable. But Docomo’s 1p/sec throughout India makes consumers to keep track of their account and controls expenses. Airtel has kept different SMS charges even in their Pay Per Second plan with local sms being charged at Re.1 and National sms at Rs.1.50, whereas Docomo introduced SMS charges based on the number of characters. No recharges are needed to opt for per second calling after one year. * Package activation of Airtel ranges from Rs.64 to Rs.99 and varies from circle to circle. Docomo’s does not charge anything extra for activating the per second pack since the tariff plan by default is on per second basis. * The Airtel tariff calculation is hard ranging from 1p/sec to 1.2p/sec , but 20% higher to other operators whereas A2A calls are kept at 1p/sec and that to other operators are charged at 1.2p/sec. But TataDocomo is offering a limited period offer of STD calls at 1p/sec. But Airtel is older than Docomo so it has compact network links than Docomo , so this is the place where Docomo has to establish itself. Meanwhile it is found that Docomo with both GSM and CDMA network added over ‘4 million’ subscribers in September, beating market leader BhartiAirtel yet again. Airtel had 2.5 million new users in September. SWOT ANALYSIS * STRENGTH * WEAKNESS * OPPORTUNITIES * THREATS STRENGTHS: * First to introduce seconds’ tariff plan (seconds pulse) * Good brand image of Tata services * Having large variety of plans * Plans are affordable by any common person. WEAKNESS: * Signal strength. * Postpaid connections are not available as of now. * Customer services are not satisfactory. * Concentrating only on rural areas. OPPORTUNITIES: * Have a great opportunity to expand its services. * To introduce any new plans for internet users. * Introduce 3G compatible services. * To introduce new combined plans like, SMS, Internet, Calling integrated offers. THREATS: * If signal strength is not increased it may lead to change in the network service by the customers. * Tata has to clarify whether this 1ps/sec will continue till its lifecycle. * Heavy competition from all other network providers. INTERNAL ENVIRONMENTAL ANALYSIS OF TATA DOCOMO Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limiteds (TTSL) telecom service on the GSM platform-arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. Variety of plans on offer Tata Docomo focuses not only on the price but also makes sure that the variety of services offered is not compromised. There are a number of tariff plans for post pay customers as well as for prepay customers. WEAKNESSES OF TATA DOCOMO One major weakness of this organization would be the lack of adequate infrastructure to service the subscribers that it may initially achieve owing to the low prices. The key issue would be network coverage, where the customers would prefer that a call go through, or not be disconnected, than save Rs. 0.5-Re.1 on a call. At the same time, since operators have so far been focused on the â€Å"land-grab† MORALE OF EMPLOYEES IN AN ORGANISATION Good Morale Morale is a way of describing how people feel about their jobs, employers and companies, and those feelings are tied to the behaviors and attitudes that employees exhibit in the workplace. When employees have good morale, they feel committed to their employers, loyal to their jobs and motivated to be productive. They work harder, produce more, meet deadlines and give it their all. Low Morale According to BNET, a website that offers business management advice, low morale takes a toll on employee performance and productivity. Employees become less motivated to work, less committed to their employers, exhibit an attitude of indifference and are absent more often. Companies pay the consequences of low morale, as less work gets done and time and money are wasted. Such characteristics may not always indicate low morale. Be sure  that you dont misdiagnose employees as having low morale when they may just be having a bad day. Low morale is indicated by a pattern of these behaviors and attitudes over time. MANAGEMENT SYSTEM OF TATA DOCOMO The goal of the Management System and OrganisationOptimisation is to introduce a new organisation and management system at the level of a selected company or a group of companies (holding), as the case may be. The solutions standard subject matter is the conceptual preparation of the clients new organization and the implementation thereof, which is broken down into detailed organisational and functional patterns including job structure and category. Other steps include a preparation of the companys (holding) management rules, setting the basic functions, competencies, powers and responsibilities for individual management levels of a company (holding), and the preparation of a companys (holding) basic internal policies. ORGANISATIONAL CULTURE OF TATA DOCOMO In TATA DOCOMO the organizational culture is the workplace environment formulated from the interaction of the employees in the workplace. Organizational culture is defined by all of the life experiences, strengths, weaknesses, education, upbringing, and so forth of the employees. While executive leaders play a large role in defining organizational culture by their actions and leadership, all employees contribute to the organizational culture. EXTERNAL ENVIRONMENTAL ANALYSIS- Political- †¢ Not favourable in terms of Recent spectrum allocation {2G-scam}. †¢ Political lobbying is prevalent and many companies are taking advantage of it.It has become ubiquotious and creates lots of hassels for the firms. †¢ Due to 2G Scamtherre will be tighter control and auditing system. †¢ Also UPA will bring some new changes as the social pressure is so high{Anna hazaremovemenet}.Some new guidelines are coming up. †¢ TATA may get truly  benefitted by their inherent policy of no form of corruption.TATADocomo should be ready for a patient game so that this political uncertainity gets settled. ECONOMICAL- †¢ Teledensity has improved from under 4% in March 2001 to 53% by the end of March 2010.Cellular telephony has emerged as the fastest moving business segment. †¢ Due to high growth rate,hgherteledensity and sustainable domestic demand cellular telephony will surely reamain in the pink of health in India. †¢ Unexplored rural market.Usage may be low but volume can be high. †¢ Due to immense competition and lowest call rates in the world there are wafer thin margins as well. SOCIAL †¢ Youth population is increasing,adoption to new technologies has become daily routine,more litracy rate and more purchasing power of Domestic consumers makes this industry more than attractive. †¢ Youth will control the economy within next 10 years and companies need to meet their ever changing and newest deamands. †¢ Plans and tariffs need to be updated according to current demand and social habbits. †¢ Devolopment of new apps and cool value added services are in demand. TECHNOLOGY- †¢ Tata Docomo is enjoying the distinct advantage of the backing up of NTT Docomo which proven innovative technology.It is first in Inidia to roll out 3G services in India resulted a growth of 30%-40% in VAS and also planning to bring in 3G enabled mobile phones at an affordable price. †¢ It should try to capitalize the capabilities of Wimaxtechnologies,a high speed data connection,which is supposed to have 12 million subscribers by 2012. †¢ As 3G technologies has made in roads in India there is a growing emphasis on speed and coverage. ENVIRONMENTAL- †¢ People have growing concern about the kind of damage cellular wave do to the brain and other parts of the body. †¢ TATA Docomo should be the first to acknowledge the concern of the people by innovating ways that that can make the waves less harmfull. LEGAL- †¢ Recently due to alligations and speculations surrounding the 2G Spectrum sale many service providers are in legal doldrums and have to face wrath of CBI and judiciary. †¢ Whereas TATA Docomo has benefitted from his fare policies,it should par its back for this and march on with the progress it has seen with full vigour, Recommendations * The availability of recharge voucher should be made available when required by the customers. As this give the good impression about the company. * The network coverage is another asset for the company’s image, which needs to be preserved in future. * The overall image of the customer care services was found to be good but with some loopholes related to delays in problem solving. * The company should be more prompt in handling the queries and problem of the customer, which is vary essential for the prepaid card so as to retain the customers with the company in future. * The customer care executives should be more efficient in handling the customer and also more friendly and polite their conversation, while dealing with the customer. * After sales service is required to be maintained properly, which is not up to the mark * Call rates is affordable so it should be maintained at this level. * Many people are using mobile, but majority of them are not aware of the technology they are using. Manytines it happens that a person doesn’t know which technology satisfied his need. Hence awareness should be created among them regarding advantages and differences in the technology. * Supplementary facilities like call wait, call forward, call hold, call divert, call conference should be made more effective to attract customers. CONCLUSION After analysis and interpretation of the data it can be concluded that TataDocomo is providing a broad range of various schemes ranging from international calling to hello tunes. This is the critical factor to attract  various customers. Wide range of schemes is also leading to increase in number of customers with rapid pace for TaTA Tariff charges introduced by the TataDocomo are found to be cheaper than other services. TataDocomo has emerged as a giant killer due to their tariff plans and heading towards the position of dominator. TataDocomo is providing some unique features and services like pay per second, SMS per character, pay per site plans that are making them being different from their competitors. Awareness of the TataDocomo is spreading widely among people due to their promotional activities. Buyers are now insisting for cheaper plans or threatening to opt out. Majority of the customers are satisfied with the services of the Tata Docomo and they are not ready to switch on to other service providers.

Composition Of Amlodipine Besylate Tablets Biology Essay

Composition Of Amlodipine Besylate Tablets Biology Essay (28) Karalis et al in 2008 discussed the issues in the conference involved physiological factors affecting drug absorption, the role of pre-systemic effects on bioavailability (BA), the impact of variability in bioequivalence (BE) studies, and a final closing panel session on unresolved issues in BA/BE regulations. Several important aspects of drug absorption were highlighted. It was presented how the complexity of gastrointestinal (GI) physiology and the site dependent absorption can impact on drug BA. Similarly, the effects of food and formulation were also studied. The second session focused on integrating the complexities of GI into modeling the inter-individual variability of absorption and the prediction of first-pass metabolism from in-vitro data. The necessity to measure metabolites, the value of Biopharmaceutical Classification System (BCS), and the more recently proposed Biopharmaceutical Drug Disposition Classification System (BDDCS) were assessed as well. This session clo sed with presentations of pharmacokinetic software delegates. In the second day of the conference, the problem of high intra-subject variability in BE studies was analyzed. Study design considerations, the use of multiple-dose studies and the role of statistics in BE were also highlighted. Finally, the current thinking of regulatory authorities (EMEA and US-FDA) was presented. The conference closed with a last session on unresolved issues in the regulatory level. EXPERIMENTAL Tablets are the most popular dosage forms of Pharmaceutical product. A typical tablet formulation consists of the Active Pharmaceutical ingredient(s), fillersdisintigrant, lubricant and other inactive ingredients (e.g. binder, glidant and colors) a formulation scientist must conduct a thorough both to optimize a formulation so that it meets all specification and to ensure safety and efficacy. The specification for pharmaceutical tablets usually include appearance, weight, uniformity of contant, diameter, Thickness, friability, dissolution, disintegration, Hardness, Assay, Organolaptic character other product specific requirements. These specifications are established to ensure that the tablets will have sufficient mechanical strength to withstand packaging, shipping and handling and are physically and chemically stable to deliver the accurate amount of drug at the desired dissolution rate when consumed by the patient. Any changes in these characteristics may significantly affect the safety and efficacy of the product. FORMULATION DEVELOPMENT OF AMLODIPINE BESYLATE BY DIRECT COMPRESSION METHOD Direct compression is a preferred manufacturing process for pharmaceutical tablets, according to survey conducted by Shangraw and Demarest. In this study Amlodipine besylate was directly compressed by using three different formulation i.e. with different diluent,bibder,filler,disintigrant and lubricant.In this study we were not only study the biowaivers effect of different marketed brands and formulation of Amlodipine Besylate but also manufactured and developed three different formulation by reducind the cost and increased quality perspects. MATERIAL AND METHOD CHEMICALS. COMPOSITION OF AMLODIPINE BESYLATE TABLETS. FORMULATION NO.1 S.NO. Material Name Quanty per Tablet (mg) Percentage composition (%) Quantity for 100 tablets (gm) 1 Amlodipine Besylate 5 5 0.5 2 Avecil 102 47 47 4.7 3 Starch Pregelitinized 47.75 47.75 4.775 4 Magnesium stearate 0.25 0.25 0.025 Target compression weight is 100mg containing 5 mg active FORMULATION NO.2 S.NO. Material Name Quanty per Tablet (mg) Percentage composition (%) Quantity for 100 tablets (gm) 1 Amlodipine Besylate 5 5 0.5 2 Avecil 101 47 47 4.7 3 Avecil 102 47 47 4.7 4 Magnesium stearate 1 1 0.1 Target compression weight is 100mg containing 5 mg active FORMULATION NO.3 S.NO. Material Name Quanty per Tablet (mg) Percentage composition (%) Quantity for 100 tablets (gm) 1 Amlodipine Besylate 5 5 0.5 2 Avecil 102 49 49 4.9 3 Dicalcium Phosphate Anhydrous 44 44 4.4 4 Sodium Starch Glycolate 4 4 0.4 5 Magnesium stearate 1 1 0.1 Target compression weight is 100mg containing 5 mg active EQUIPMENTS Rotary press ( ZP19) Electronic Balance (Sartorious TE 214S) Mixer ( polyethylene bag ) Sieve # 20 METHOD Three new formulation of Amlodipine Besylate were developed using three directly compressible agents i.e. microcrystalline cellulose (Avecil 101 and 102), starch pregelatinized and Dibasic Calcium Phosphate in order to check the multi purpose excipients. First active and all excipients were weighed accurately using Sartorious TE 214S, The weighed materials were screened through 20 mesh size sieve and then mixing of powders was performed by geometric dilution method in polythene bag. First active was mixed with diluents by tumbling action and then one by one other ingredients of formulation were mixed together. All the ingredients were thoroughly mixed to ensure uniform distribution of all the ingredients throughout the formulation. Flow chart of manufacturing process Weighing of active and excipients Sieving y 20 mesh size Mixing of active and diluent Addition of other ingredients Addition of lubricant and mixing Tableting PHYSICAL TESTING OF TABLET Amlodipine Besylate tablets were evaluated for their physical and chemical properties by performing different pharmacopoeial test, i.e by official and unofficial tests including tablets weight variation, hardness, friability, disintegration, dissolution, Thickness, diameter and content uniformity and results were statistically analyzed and compared with marketed brands of Amlodipine Besylate named as test formulation # 1, test formulation # 2, test formulation # 3 TABLET THICKNESS AND DIAMETER The dimensional specifications of tablets are important for many reasons. The measurement of the thickness and the diameter of a tablet usually accomplished by the use of micrometer (Vernier) calipers. The value is initially employed as in process control during production. UNIFORMITY OF THICKNESS EQUIPMENTS Vernier caliper METHOD Tablet thickness is determined with a caliper or thickness gauge, which measures the thickness in millimeters. In this study, twenty tablets were taken and their thicknesses were determined using vernier caliper. Results were statistically analyzed using three sigma control chart. LIMITS A plus or minus 5% standard deviation may be allowed, depending on the size of the tablet.Out of twenty tablets only two tablets will be allowed to exceed the limit. UNIFORMITY OF DIAMETER OF TABLETS EQUIPMENT Vernier caliper METHOD Twenty tablets were taken and their diameters were determined using vernier caliper. . Results were statistically analyzed using three sigma control chart. LIMITS A deviation of  ±5% from the stated diameter is allowed except that for diameters exceeding 12.5mm the deviation allowed is  ±3%.Out of 20 tablets only 2 tablets will be allowed to exceed the limit. FRIABILITY TEST A certain weight of tablets ,are subjected to a well defined level of agitation in a fixed geometry,closed container for a specific time.They are then again reweighted.The measure of abrasion resistance or FRIABILITYis usually expressed as a percentage loss in weight. EQUIPMENT Electronic Balance (Sartorious TE 214S) Friabilator (Erweka Germany) METHOD Preweight samples of 20tablets were taken and subjected to the combined effect of shock abrasion by utilizing the plastic chamber which revolved at 25rpm for 4minutes, droped the tablet at a distance of 6 inches with each revolution. Then the tablets were removed, dedusted and reweighed. LIMITS Values of friability of 0.8 to 1.0% are frequently quoted as the upper level of acceptability for pharmaceutical product. Generally the test is run once. If the results are doubtful for if weight loss is greater than 1% repeats the test twice and determines the mean of the three tests. A maximum weight of 1% of the weight of the tablets to be tested is considered to be acceptable for most products. HARDNESS TEST This test is intended to determined under defined conditions,the resistance to crushing of tablets,measured by the forced needed to disturp them by crushing apparatus.Probably the most widely used technique is testing of crushing strength presisly defined as that compressional force which,when applied diametrically to a tablet,just fractures it. EQUIPMENT Hardness tester (Pharma test) METHOD Twenty tablets of every sample of brands and test formulation were taken and their hardness was determined using Pharma test hardness tester. In this type of tester load is applied at a constant rate by an electric motor. Results were statistically analyzed using three sigma control chart. LIMITS Hardness will be measured in kg.Out of twenty tablets; only two tablets are allowed to exceed the limit. DISINTIGRATION TEST FOR TABLETS Disintegration Test determines whether tablets or capsules disintegrate within the prescribed time when placed in the liquid medium in the experimental condition prescribed. For compressed uncoated tablets the testing fluid is usually water at 37  °C, but in some cases monographs direct that simulated gastric fluid TS be used. This test is provided to determine whether tablets or capsules disintegrate within the prescribed time when placed in a liquid medium under the experimental conditions presented below. For the purposes of this test, disintegration does not imply complete dissolution of the unit or even of its active constituent. Complete disintegration is defined as that State in which any residue of the unit, except fragments of insoluble coating or capsule shell, remaining on the screen of the test apparatus or adhering to the lower surface of the discs, if used, is a soft mass having no palpably firm core. Use apparatus A for tablets and capsules that are not greater than 18 mm long. For larger tablets or capsules use apparatus B. APPARATUSà ¢Ã¢â€š ¬Ã†â€™ The apparatus consists of a basket-rack assembly, a 1 liter, low-form beaker, 149  ± 11 mm in height and having an inside diameter of 106  ± 9 mm for the immersion fluid, a thermostatic arrangement for heating the fluid between 35  °C and 39  °C, and a device for raising and lowering the basket in the immersion fluid at a constant frequency rate between 29 and 32 cycles per minute, through a distance of 55  ± 2 mm. The volume of the fluid in the vessel is such that at the highest point of the upward stroke the wire mesh remains at least 15 mm below the surface of the fluid, and descends to not less than 25 mm from the bottom of the vessel on the downward stroke. At no time should the top of the basket-rack assembly become submerged. The time required for the upward stroke is equal to the time required for the downward stroke, and the change in stroke direction is a smooth transition, rather than an abrupt reversal of motion. The basket-rack assembly moves vertically along i ts axis. There is no appreciable horizontal motion or movement of the axis from the vertical. BASKET-RACK ASSEMBLYà ¢Ã¢â€š ¬Ã†â€™ The basket-rack assembly consists of 6 open-ended transparent tubes, each 77.5  ± 2.5 mm long and having an inside diameter of 21.85  ± 1.15 mm and a wall 1.9  ± 0.9 mm thick; the tubes are held in a vertical position by 2 plates, each 90  ± 2 mm in diameter and 6.75  ± 1.75 mm in thickness, with 6 holes, each 24  ± 2 mm in diameter, equidistant from the centre of the plate and equally spaced from one another. Attached to the under surface of the lower plate is a woven stainless steel wire cloth, which has a plain square weave with 2.0  ± 0.2 mm mesh apertures and with a wire diameter of 0.615  ± 0.045 mm. The parts of the apparatus are assembled and rigidly held by means of 3 bolts passing through the 2 plates. A suitable means is provided to suspend the basket-rack assembly from the raising and lowering device using a point on its axis. The design of the basket-rack assembly may be varied somewhat provided the specifications for the glass tubes and the screen mesh s ize are maintained. The basket-rack assembly conforms to the dimensions. DISCSà ¢Ã¢â€š ¬Ã†â€™ The use of discs is permitted only where specified or allowed. Each tube is provided with a cylindrical disc 9.5  ± 0.15 mm thick and 20.7  ± 0.15 mm in diameter. The disc is made of a suitable, transparent plastic material having a specific gravity of 1.18-1.20. 5 parallel 2  ± 0.1 mm holes extend between the ends of the cylinder. One of the holes is centered on the cylindrical axis. The other holes are centered 6  ± 0.2 mm from the axis on imaginary lines perpendicular to the axis and parallel to each other. 4 identical trapezoidal-shaped planes are cut into the wall of the cylinder, nearly perpendicular to the ends of the cylinder. The trapezoidal shape is symmetrical; its parallel sides coincide with the ends of the cylinder and are parallel to an imaginary line connecting the centres of 2 adjacent holes 6 mm from the cylindrical axis. The parallel side of the trapezoid on the bottom of the cylinder has a length of 1.6  ± 0.1 mm and its bottom edge s lie at a depth of 1.6  ± 0.1 mm from the cylinders circumference. The parallel side of the trapezoid on the top of the cylinder has a length of 9.4  ± 0.2 mm and its centre lies at a depth of 2.6  ± 0.1 mm from the cylinders circumference. All surfaces of the disc are smooth. If the use of discs is specified, add a disc to each tube and operate the apparatus as directed under Procedure. The discs conform to the dimensions. The use of automatic detection employing modified discs is permitted where the use of discs is specified or allowed. Such discs must comply with the requirements of density and dimension. PROCEDUREà ¢Ã¢â€š ¬Ã†â€™ Place 1 dosage unit in each of the 6 tubes of the basket and, if prescribed, add a disc. Operate the apparatus using the specified medium, maintained at 37  ± 2  °C, as the immersion fluid. At the end of the specified time, lift the basket from the fluid and observe the dosage units: all of the dosage units have disintegrated completely. If 1 or 2 dosage units fail to disintegrate, repeat the test on 12 additional dosage units. The requirements of the test are met if not less than 16 of the 18 dosage units tested have disintegrated. EQUIPMENT Disintegrating Apparatus (Pharma Test) METHODà ¢Ã¢â€š ¬Ã†â€™ Test 6 tablets or capsules either by using 2 basket-rack assemblies in parallel or by repeating the procedure. In each of the 3 tubes, place 1 tablet or capsule and, if prescribed, add a disc; suspend the assembly in the beaker containing the specified liquid. Operate the apparatus for the prescribed period, withdraw the assembly and examine the state of the tablets or capsules. To pass the test, all 6 of the tablets or capsules must have disintegrated. LIMITS All tablets must disintegrate completely, if one or two tablets fails to disintegrate, the test is to be repeated using 12 tablets. Out of the 18 tablets then tested,16 must have disintegrated within the given period of time .The condition of the test are varied somewhat for coated tablets,buccal tablets and sublingual tablets. Disintegration time are included in the individual tablet monograph. For most uncoated tablets the period is less than 15 minutes although the time for some uncoated tablets varied greatly from this. WEIGHT VARIATION Most pharmacopoeias include a simple weight test on a specified number of tablet(N) which are weight individually and the arithmetic mean weight calculated.Limitations on the number of test tablets that may lie outside certain limits are than specified.However,in the USP the results of the assay are used to convert these weights into active ingredients content. EQUIPMENTS Electronic Balance (Sartorious TE 214S) METHOD Twenty tablets of every samples were taken randomly and eight individually, and then average weight was determined. LIMITS According to USP not more than two of the tablets must not differ by more than the percentage listed below, no tablet differs by more than double that percentage. Tablets that are coated are exempt from these requirements but most conform to the test for content uniformity if it is applicable. The USP has provided tolerance for the average weight of uncoated compressed tablets. These are applicable when the tablets contain 50mg or more of the drug substances or when the matter comprises 50% or more, by weight, of the dosage form. Average Weight %age Difference 130mg or less 10 â‚ ¬Ã‚ ¾130mg to 324 mg 7.5 More than 324mg 5 ASSAY: AMLODIPINE BESYLATE REAGENTS 0.1N Sodium Hydroxide in Methanol Dimethyl formamide (DMF) STANDARD SOLUTION 50mcg/ml of Amlodipine Besylate in DMF. SAMPLESOLUTION Extract appropriate quantity of powdered sample with DMF to get concentration of 50mcg/ml. PROEDURE To 2ml each of sample and standard solution, add 0.2ml of Sodium hydroxide solution and dilute to 10ml with DMF and measure the absorption of orange chromatogen at 450nm against reagent blank. Calculate the contents of amlodipine by comparison.(237) AMLODIPINE BESYLATE The tablets comply with the requirment stated under tablet and with the following requirment. CONTENT OF AMLODIPINE BESYLATE C20H25ClN2O5,C6H6O3S 97.0% to 102.0% (Anhydrous substance) CHEMICALS Sodium hydroxide pellets Methanol N-N Dimethyl Formamide EQUIPMENT AND GLASS WARES Electronic Balance (Sartorious TE 214S) UV-VIS spectrophotometer (Double beam Shimadzu 1650PC ) Volumetric Flask (100ml,Pyrex England) Volumetric Flask (10ml,Pyrex England) Pipettes (10ml Pyrex England) Pipettes (2ml Pyrex England) Conical Flasks (Pyrex England) Beaker (Pyrex England) Filter paper (Whatman #42) METHOD Weigh and powder 20tablets of amlodipine Besylate 5mg (DC). Take quantity of the powder containing 5mg of amlodipine Besylate (average weight) in a 100ml volumetric flask and add N-N Dimethyl Formamide into it and mix thoroughly with the help of magnetic stirrer and then make up the volume up to 100ml.Then take 2ml from first dilution into a 10ml volumetric flask, add 0.2l of 0.1N Sodium hydroxide solution in 10ml volumetric flask then make up volume with N-N Dimethyl Formamide.Then take the absorbance at 450nm on spectrophotometer and calculate the content of amlodipine Besylate. CALCULATION (AMLODIPINE BESYLATE mgtablet) % ASSAY = Abs of sp X__ 100 Abs of STD UNIFORMITY OF CONTENT The test for uniformity of content of single-dose preparations is based on the assay of the individual contents of active substance(s) of a number of single-dose units to determine whether the individual contents are within limits set with reference to the average content of the sample. Tablets containing highly potent medicaments present in milligram or microgram does may be subject to a large inter tablet variation. This may be due to failure to achieve a homogenous mix of active ingredient and exciient during manufacture. The test is not required for multivitamin and trace-element preparations and in other justified and authorized circumstances. Methodà ¢Ã¢â€š ¬Ã†â€™ Using a suitable analytical method determines the individual contents of active substance(s) of 10 dosage units taken at random. Apply the criteria of test A, test B or test C as specified in the monograph for the dosage form in question. Test A Tablets, powders for parenteral use, ophthalmic inserts, suspensions for injection Test B Capsules, powders other than for parenteral use, granules, suppositories, pessaries à ¢Ã¢â€š ¬Ã†â€™ Test C Transdermal patches Test A Tablets, powders for parenteral use, ophthalmic inserts, suspensions for injectionà ¢Ã¢â€š ¬Ã†â€™ The preparation complies with the test if each individual content is between 85 per cent and 115 per cent of the average content. The preparation fails to comply with the test if more than one individual content is outside these limits or if one individual content is outside the limits of 75 percent to 125 percent of the average content. If one individual content is outside the limits of 85 percent to 115 percent but within the limits of 75 percent to 125 percent, determine the individual contents of another 20 dosage units taken at random. The preparation complies with the test if not more than one of the individual contents of the 30 units is outside 85 percent to 115 percent of the average content and none is outside the limits of 75 percent to 125 per cent of the average content. CONTENT UNIFORMITY C.U = Abs of Sample X wt of std X 100 X 100 Abs of STD X 100 X LC * LC =Label claim DISSOLUTION This test is provided to determine compliance with the dissolution requirements for solid dosage forms administered orally. Apparatus 1 (Basket apparatus)à ¢Ã¢â€š ¬Ã†â€™ the assembly consists of the following: a vessel, which may be covered, made of glass or other inert, transparent material a motor; a drive shaft; and a cylindrical basket (stirring element). The vessel is partially immersed in a suitable water-bath of any convenient size or heated by a suitable device such as a heating jacket. The water-bath or heating device permits maintaining the temperature inside the vessel at 37  ± 0.5  °C during the test and keeping the dissolution medium in constant, smooth motion. No part of the assembly, including the environment in which the assembly is placed, contributes significant motion, agitation, or vibration beyond that due to the smoothly rotating stirring element. Apparatus that permits observation of the preparation and stirring element during the test is preferable. The vessel is cylindrical, with a hemispherical bottom and a capacity of 1 litre. Its height is 160-210 mm and its inside diamete r is 98-106 mm. Its sides are flanged at the top. A fitted cover may be used to retard evaporation.2 The shaft is positioned so that its axis is not more than 2 mm at any point from the vertical axis of the vessel and rotates smoothly and without significant wobble that could affect the results. A speed-regulating device is used that allows the shaft rotation speed to be selected and maintained at a specified rate, within  ± 4 per cent. Shaft and basket components of the stirring element are fabricated of stainless steel, type 316 or equivalent, to the specifications shown in Figure 2.9.3.-1. A basket having a gold coating of about 2.5  µm (0.0001 inch) thick may be used. The dosage unit is placed in a dry basket at the beginning of each test. The distance between the inside bottom of the vessel and the bottom of the basket is maintained at 25  ± 2 mm during the test. Apparatus 2 (Paddle apparatus)à ¢Ã¢â€š ¬Ã†â€™ Use the assembly from Apparatus 1, except that a paddle formed from a blade and a shaft is used as the stirring element. The shaft is positioned so that its axis is not more than 2 mm from the vertical axis of the vessel, at any point, and rotates smoothly without significant wobble that could affect the results. The vertical center line of the blade passes through the axis of the shaft so that the bottom of the blade is flush with the bottom of the shaft. The paddle conforms to the specifications shown in Figure 2.9.3.-2. The distance of 25  ± 2 mm between the bottom of the blade and the inside bottom of the vessel is maintained during the test. The metallic or suitably inert, rigid blade and shaft comprise a single entity. A suitable two-part detachable design may be used provided the assembly remains firmly engaged during the test. The paddle blade and shaft may be coated with a suitable coating so as to make them inert. The dosage unit is allowed to sink to the bottom of the vessel before rotation of the blade is started. A small, loose piece of non-reactive material, such as not more than a few turns of wire helix, may be attached to dosage units that would otherwise float. An alternative sinker device is shown in Figure 2.9.3.-3. Other validated sinker devices may be used. DISSOLUTION MEDIUMà ¢Ã¢â€š ¬Ã†â€™ 1.2 pH BUFFER DISSOLUTION MEDIA REAGENTS USED Htdrochloric Acid (Merck grade) Distilled and deionized water PREPARATION 0.1N HCl was used as 1.2pH buffer media. 4.5 pH BUFFER DISSOLUTION MEDIA REAGENTS USED Potassium Dihydrogen Phosphate (Merck,Germany) Distilled and deionized water PREPARATION 6.8gm of Potassium Dihydrogen Phosphate in1000ml DI water and adjust pH with Phosphoric acid. 6.8 pH BUFFER DISSOLUTION MEDIA REAGENTS USED 0.2M Potassium Dihydrogen hosphate 0.1M Sodium hydroxide Distilled and deionized water PREPARATION 0.2M KH2PO4 13.61gm of Potassium Dihydrogen hosphate in 500ml DI water. 0.1MNaOH 4gm in 500ml DI water. 6.8pH Buffer 250ml of 0.2M KH2PO4 and 112ml of 0.1MNaOH to make 1000ml with DI water. CALCULATION % age drug release = Abs of sp X100 Abs of STD SAMPLING SCHEDULE Sample were drawn at 5min then After 10min After 15min After 20min After 30min After 45min After 60min After 120min EXPERIMENTAL CONDITIONS Usual experimental conditions are e.g.: Apparatus: paddle/basket â‚ ¬Ã‚  Volume of dissolution medium: 900 ml â‚ ¬Ã‚  Temperature of the dissolution medium: 37  °C ±1 °C â‚ ¬Ã‚  Agitation: paddle apparatus usually 50 rpm, basket apparatus usually 100 rpm â‚ ¬Ã‚  Sampling schedule: e.g.5, 10, 15, 20, 30, 45, 60, and 120 min â‚ ¬Ã‚  Buffer: pH 1.2 (0.1 N HCl or SGF without enzymes), pH 4.5, and pH 6.8 (or SIF withoutenzymes); (pH should be ensured throughout the experiment; Ph.Eur. buffers recommended) CHEMICALS Buffer 1.2 pH (0.1N HCl) Buffer 4.5 pH Buffer 6.8 pH EQUIPMENT AND GLASS WARES Dissolution paddle apparatus Distillation plant Electronic Balance (Sartorious TE 214S) UV-VIS spectrophotometer (Double beam Shimadzu 1650PC ) Volumetric Flask (100ml,Pyrex England) Pipettes (10ml Pyrex England) Pipettes graduated(2ml Pyrex England) Conical Flasks (Pyrex England) Beaker (Pyrex England) Filter paper (Whatman #42) PREPARATION OF STANDERD Accurately weight the standard and poured it into 100ml volumetric flask. The volume was made with the respective buffer and mixed,the stock solution was obtained. Then pippet out 1.1ml from the stock solution into another volumetric flask again made the volume with the respective buffer solution .Mixed it properly by shaking that was the first dilution and the required strength of standard was achieved to analyse. PREPARATION OF SAMPLE Placed the tablets of each brand into the vessel of paddle dissolutionhaving 900ml of resoective dissolution media. Switch on the apparatus and collect the sample according to the respective sampling interval that is 5min, 10min, 15min, 20min, 30min, 45min, 60min, and 120min. Every time the withdrawn media was replaced by the freh media.